With increasing digitization, the importance of CRM platforms is increasing rapidly around the world. More and more businesses are switching to automated and cloud-based CRM to manage their databases and provide personalized services to their customers.
NetSuite and Salesforce are two of the most preferred CRM solutions by organizations across the world. Both digital platforms are designed to record, store, and analyze business data to streamline multiple processes. If you need to implement a CRM solution for your organization and are confused between the two platforms, it is important to carry out an extensive NetSuite-Salesforce comparison.
Before going ahead with NetSuite vs Salesforce, please note that we would be comparing the features of NetSuite CRM and Salesforce Sales Cloud. As the functionality of NetSuite goes beyond CRM services, it would be unfair to compare the entire platform with Salesforce.
What Is NetSuite CRM?
NetSuite CRM is a cloud-based platform owned by Oracle. It is designed to help users ensure a steady flow of information and provides them with a 360-degree view of the customers they cater to. This allows businesses to tailor their services based on the specific needs and preferences of their clients and reach out to them at different stages throughout their buying journeys.
Some of the core competencies of NetSuite CRM include marketing automation, sales forecasting, order management, quote generation, and process automation. One of the biggest highlights of the CRM platform is its user-friendly interface. It is designed in a way that it is easy for technical and non-technical users to understand and work on the platform.
NetSuite CRM also provides seamless mobile customization to its users and allows organizations to undertake powerful eCommerce integrations with smart forecasting capabilities. However, the CRM platforms fall short in providing native chat capability and native integrations with platforms like Facebook, Microsoft Office 365, G Suite, and Twitter.
What Is Salesforce?
Salesforce is one of the most popular CRM platforms across the world and has been going strong in the market for more than two decades. With its different offerings known as “Clouds”, the CRM platform allows organizations to manage their data and provide personalized services to its customers. Sales Cloud is the flagship solution offered by Salesforce to help organizations leverage their sales processes. With automated and seamless lead management capabilities, the platform allows sales reps to acquire, record, and nurture sales leads in a smooth and effective way.
The core competency of Salesforce lies in services like AI-based insights, email integration, lead management, contact management, and seamless integrations. However, the higher editions of the CRM platform may seem complicated for non-technical users to implement and work on, making it inevitable to hire a Salesforce partner.
NetSuite CRM Vs Salesforce
To obtain a better understanding of NetSuite CRM vs Salesforce, we would compare the two cloud-based platforms on the basis of specific features.
Management Of Leads, Contacts, and Accounts
NetSuite CRM allows users to record and manage different leads, accounts, and contacts on a centralized platform in real-time. The actionable data provided by the CRM platform allows sales reps to tailor their services based on the specific needs and preferences of their clients.
While Salesforce Sales Cloud provides users with the same features, it also provides a 360-degree view of the customers along with actionable social media insights. In the age of digitization, such insights from platforms like Facebook, Instagram, LinkedIn, and more allow sales reps to reach out to prospects and customers in a more holistic way.
In terms of managing leads, contacts, and accounts, Salesforce is a better alternative as compared to NetSuite.
Collaborative Nature Of The Platform
While most organizations are working remotely for the last few years, it is always beneficial for them to implement CRM platforms that facilitate seamless collaboration. Unfortunately, NetSuite does not provide its users with features like social feed, @mentions, and in-built messaging to collaborate with internal teams. This is a major drawback of the CRM platform.
On the other hand, Salesforce helps every member of the internal teams to stay updated with the goings-on of the organization in general and the department in specific. The features of an in-built social feed and @mentions can be accessed on desktop as well as mobile editions of Salesforce. This allows Salesforce users to collaborate with their team members and ensure that everyone is on the same page.
Use Of Artificial Intelligence
Technologies like AI and machine learning are no longer considered to be niche and restricted to high-end enterprises. AI has now found application in platforms that caters to organizations operating at all scales. As of now, NetSuite CRM does not provide AI functionality to its users. The company is working on providing better data analytics solutions to organizations by incorporating AI and machine learning in its services.
On the other hand, Salesforce provides users with AI functionality through Einstein. Salesforce Einstein is the AI component of the CRM platform that allows users to predict customer behavior, analyze the performance of a marketing/sales campaign, and provide valuable insights about the data managed by the organization. This allows businesses to stay ahead of the curve and in sync with the prevailing trends in the market.
Management Of Quotes And Invoices
In order to streamline the sales processes and increase the speed of conversions, NetSuite CRM allows users to convert quotes to approved sales orders with integrated features like quote-to-order and more. The platform allows users to streamline sales processes and provides them with personalized recommendations based on the buying patterns of the customers. It also helps users perform automated tax and shipping-rate calculations, obtain discount rules, and manage personalized pricing of products.
While Salesforce Sales Cloud provides users with in-built quoting features that automatically populate quotes with relevant customer data and create PDFs from approved templates, Salesforce users need to purchase CPQ add-ons to attain complete quote-to-cash functionality.
In terms of quote and invoice management, NetSuite CRM is a more preferred CRM platform as compared to Salesforce.
Managing Sales Performance
NetSuite helps users with profitability-based forecasting to anticipate prospective sales orders and plan their processes accordingly. The CRM platform allows you to calculate the projected sales amount, the weighted amount, and near-accurate probability along with the ability to generate multiple sales forecasts.
However, when it comes to managing sales performance, it is very difficult to beat Salesforce Sales Cloud. The CRM platform helps users track the performance of every sales representative with the help of real-time leaderboards that showcase their performance. This helps the management make smarter and more precise business decisions. Moreover, the use of Einstein allows salesforce users to make intelligent sales forecasts with collaborative and predictive forecasting.
When it comes to email integration, NetSuite CRM users need to rely on third-party applications like Gmail and Outlook for managing emails.
On the other hand, Salesforce integrates both Gmail and Outlook with the CRM platform to help users optimize their email inboxes, mobile devices, and calendars. Moreover, the email integration feature is provided by Salesforce Sales Cloud from its most basic edition priced at $25/user/month (Salesforce Essentials).
In terms of mobile customization, NetSuite CRM provides users with customizable Android and iOS applications to help them access the platform on the go. These applications allow NetSuite users to manage leads, generate quotes, check forecasts, and perform a range of other processes without facing any hassles. Moreover, the NetSuite SuitePhone browser provides seamless functionality across all Android, iPhone, and Windows devices without the need to install an application.
Salesforce is not too far behind in providing seamless mobile functionality to its users. It provides businesses with a range of native mobile applications for Android and iOS devices for managing sales, accessing files, viewing dashboards, attending conference calls, and collaborating with team members. Salesforce also offers custom-branded mobile applications to its users to access CRM data from anywhere.
However, looking at all the services provided by both the CRM platforms, it is safe to say that NetSuite is a slightly more preferable platform for the browser access provided to mobile users without the need for a dedicated application.
Managing Business Documents
NetSuite CRM provides users with a separate system for managing their business documents, allowing them to organize and share data that can be used by sales reps, service reps, and customers effectively.
On the other hand, Salesforce Sales Cloud offers an in-built document management system to its users, allowing seamless collaboration between the sales and marketing team within an organization. The CRM platform provides greater control to the users when it comes to creating, storing, accessing, and sharing business documents. It also offers features like real-time alerts, drag-and-drop functionality, and a centralized library to streamline document management.
This makes Salesforce a more preferred CRM platform in comparison to NetSuite.
The Final Word
Out of the 8 features discussed above, Salesforce leads in 6 of them, making it a more preferable CRM platform over NetSuite. However, before you make the final decision, make sure that you go through all the features offered by both platforms, match them with the budget you are willing to allocate, and see if the chosen CRM platform is in sync with your specific business requirements.