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Company Overview

An emerging-growth nonbank consumer lender.

Loan Depot is a California-based holding company that sells mortgage and non-mortgage lending products. It is reportedly the second-largest non-bank provider of direct-to-consumer loans in the United States. They are an emerging-growth nonbank consumer lender and market leader offering home mortgage, refinance, and home equity loan products in all 50 states.

Facing Problem :

Loan Depot acquired iMortgage and several other companies. They needed a central CRM to manage all their open Deals. They also wanted to give their Loan Officers to have their own instance of Salesforce so to run independent of others

Company Profile

Location: Chicago. USA.

Employees: 4,600.

Industry: Finance – MCA

Start Date – 3rd March 2016

Go Live Date: 1st Feb 2017.

What We Did

  • We built the system on Sales Cloud where we implemented end to end features for Mortgage industry like MileStones, Document generation etc
  • We also did integration with LendingTree to fetch leads which are active in market
  • We also consolidate their various instances into one standard system
  • We did data cleaning and merging of duplicate contacts


  • Central CRM to manage all their open Deals
  • Individual instances for Loan Officers.
  • Increased efficiency.


  • LendingTree
  • PandaDoc
  • Textible.IO.

Return on Investment

  • Faster Turn around time on every request.
  • Single pane of glass to view information.
  • Increased revenue growth.

Technology Used

lighting-platform Automating LOS system
salescloud Automating LOS system
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1200N Federal Hwy,

Ste 201, Boca Raton,

Working Hours

Open 24 Hours
Saturday & Sunday: Closed

Contact Us

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