There two key features associated with the software named Marketo. One of the features is the nurturing of the leads and the management of the same. The second feature discusses the process of scoring the leads.
These two features Run parallel to each other out of which Lead nurturing is regarded as the stage where the process of developing the relationship between the business organization and clients takes place. Lead nurturing can be a combination of more than one stage of the sales funnel and can even initiate from every step of the journey of the buyer.
Lead nurturing play focus on the sales and marketing efforts especially the communication efforts in order to gather the needs of the customers and provide the needful on time.
After providing the relevant information and solutions to the needs of the customer the next stages the backbone known as lead scoring. It is one of the mechanisms of the tactics that leads to the determination of the location of the lead in the business model.
Again, there are two dimensions associated with lead scoring according to the software, Marketo. The data collection on the basis of demography and the data collection on the basis of the behaviour of the customers. The several account-based marketing services include the support extended to the customers while taking advantage of lead scoring tools and technologies within the dynamics of the software.
Professionals that are engaged in delivering the services of the software also support the companies in the determination of the points for the specific attributes in the digital format. The company engages such professionals to secure maximum points for online attributes attending a webinar.
There is a negative marking for a particular visit to a career page and the reason behind this is that they will not buy the software. Another criterion for attributing 8 points is that if any person makes a search of Marketo software, he or she will be rewarded accordingly.
There are no specific criteria for or revenue attribution or pricing. The information is not revealed publicly but there is a broad classification of the pricing into three tiers.
3. Ultimate and enterprise
Hope you have got the enough information from the current discussion of how does Marketo automation works and how have we applied the same in the context of our services and sales business.
We always focus on automating the marketing along with the experience so that the nurturing lead does not get hampered. Customer contentment is the prime objective of our company where the relationships build and progress.