CASE STUDY · Real Estate
Arada
Industry
Real Estate
Client
Arada
Integration
Outlook
Products Used
Sales Cloud, Service Cloud, Field Service, Experience Cloud
Launched in 2017 and headquartered in the UAE, Arada is the region’s fastest-growing and most progressive developer. Arada has been formed by two of the Gulf’s most respected businessmen, HH Sheikh Sultan bin Ahmed Al Qasimi, acting as Chairman, and HRH Prince Khaled bin Alwaleed bin Talal, acting as Vice Chairman.
01
The Brief
4 challenges
Client has a high volume of leads through various channels, making it challenging to efficiently manage, track, and nurture these leads.
Their transactions involve complex processes with multiple stakeholders, including buyers, sellers, agents, and legal professionals. Managing these stages and processes is too cumbersome.
No common platform for keeping track of interactions, preferences, and milestones with prospects and customers.
Currently no clear insights into sales performance, lead conversion rates, forecasting, and agent productivity to make data-driven decisions.
02
The Approach
Solution
Salesforce Sales Cloud was utilized for robust lead and contact management capabilities, allowing the client to track and prioritize leads, automate lead nurturing, and manage contact information effectively.
Automated complex sales processes in Salesforce, including transaction management, contract generation, and approvals, to streamline the sales cycle.
Built a 360-degree view of clients, helping to track communication history, property preferences, and important milestones. This information facilitates personalized interactions.
Build various Reports and Dashboards as analytics tools to monitor sales performance, track lead conversion rates, and make data-driven decisions for process improvement.
03
Stack & Tools
04
Impact
Improved Lead Conversion: Efficient lead management and automation helped in addressing leads promptly, leading to higher lead conversion rates.
Streamlined Sales Processes: Automation simplified complex sales processes, reduced manual work, and ensured consistency in transactions.
Enhanced Client Relationships: A 360-degree view of clients enabled personalized service, improving client satisfaction and loyalty.
Reporting and Analytics: Insights into sales performance and lead conversion rates assist the client in making informed decisions for business growth and strategy.
