CASE STUDY · Healthcare
Inventia
Industry
Healthcare
Client
Inventia
Integration
Outlook
Products Used
Sales Cloud

The design of CRM enables the creation of Leads from different sources for the Inventia Healthcare which can be tracked and followed up by the responsible persons, based on the potential lead, converted the lead into a Customer (Account), Contact and opportunity and further processed by the Inventia team.
01
The Brief
11 challenges
The team relied on Excel spreadsheets to complete sales.
Manual assignment of leads thus leads were getting missed.
Difficult to track the Leads.
Multiple junk leads with duplicates getting captured.
IPotential and non-potential data are in the same sheet.
Excel was used to keep track of inventory
Time time-consuming to identify the available inventory.
No automated system to maintain the status of the various opportunities and the opportunity line item units.
Quotes were created manually and shared with customers.
There is no way to track sales representative performance.
No real-time reports or dashboards.
02
The Approach
Solution
Lead Management modules enable users to capture leads from the Conference and Events.
Reference, Websites and Others and manage them in a single system, preventing lead duplication and allowing users to work on assigned leads.
Sales representatives are provided with email reminders to follow up with prospects.
Opportunities will be managed and tracked with different statuses, and products with different price books are managed by the system.
Quotes will be created based on the product and price book selected in the system and will be shared with the customer for further tracking and negotiation.
Reporting and dashboards enable sales representative supervisors to get real-time information and visibility into Lead Capture and Sales.
Activity Management has been configured to gather various communication information at the Lead/Account/Opportunity level.
03
Stack & Tools
04
Impact
Increased lead-to-opportunity conversion rate by 20–30% through structured lead management and follow-ups
Reduced lead leakage by 35–45% with centralized tracking and ownership
Provides a 360°-degree view of the customer journey for better management.
Increased sales rep productivity by 25–35% with automated reminders and streamlined workflows
Reduced manual effort in lead and opportunity management by 30–40%
Increased follow-up adherence by 60–70%, improving customer engagement consistency

