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CASE STUDY · Technology

Leading Bank

Industry

Technology

Client

Leading Bank

Integration

Salesforce

Products Used

Sales Cloud​, , Service Cloud, MuleSoft

Leading Bank

01

The Brief

4 challenges

01

Fragmented Systems: Multiple disjointed applications including Oracle Fusion Financials, core banking systems, and third-party platforms led to data silos and inconsistent reporting.

02

Inefficient Customer Servicing: Customer data and case history were scattered across systems, making it difficult for service agents to provide a unified and seamless experience.

03

Manual Processes & Delays: Lack of real-time integration between front-office (CRM) and back-office systems led to delays in processing customer requests, especially for financial services.

04

Limited Visibility for Sales Teams: Relationship managers lacked a single view of customer interactions and financial history, impacting upsell and cross-sell opportunities.

02

The Approach

Solution

01

Salesforce Sales & Service Cloud Implementation: • Provided a 360-degree customer view, lead and opportunity management, case tracking, and service automation across channels.

02

MuleSoft Anypoint Platform: • Integrated Salesforce with Oracle Fusion Financials, enabling real-time access to financial transactions, billing, and account data. • Connected multiple third-party banking applications (including loan origination, KYC platforms, and fraud management systems) for seamless data flow. • Established reusable APIs to simplify future integrations and reduce development time.

03

Custom Dashboards and Reporting: • Built role-specific dashboards for sales teams, service agents, and operations, enabling data-driven decisions and improved efficiency.

03

Stack & Tools

Sales Cloud​
, Service Cloud
MuleSoft

04

Impact

Unified Customer Experience: Service and sales teams now access a consolidated customer view in real-time, improving customer satisfaction and trust.

Operational Efficiency: Automated workflows and real-time integrations significantly reduced processing times for service requests and transactions.

Stronger Compliance and Audit Readiness: Centralized data and traceable interactions ensured improved regulatory compliance and simplified audits.

Increased Sales Productivity: Sales teams could now track opportunities and customer journeys more effectively, leading to better engagement and conversion rates.

Future-Ready Architecture: Reusable APIs and modular integration approach created a scalable foundation for future digital initiatives and ecosystem expansion.

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