Field Sales Performance & Retailer Analytics
Limited visibility into sales rep performance and retailer behavior trends made it impossible to identify underperforming territories or coach reps in real time.
- Deployed Agentforce field app for real-time data collection at the point of sale
- Built AI-powered dashboards surfacing rep KPIs, visit frequency, and sell-through rates
- Configured AI agent to automatically flag low-performing retailers and trigger action plans
- Integrated leaderboard gamification module to incentivize top performers
- ✓40% improvement in sales decision-making speed
- ✓Identified and recovered 18% of previously at-risk retail accounts
- ✓Leaderboard drove 22% increase in rep-initiated retailer visits
- ✓Region managers reduced reporting time from 4 hours to 20 minutes per week