Senior Digital Analytics Engineer

Senior Digital Analytics Engineer Pan India · Full Time · Hybrid

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About the Role We are seeking a Senior Digital Analytics Engineer with expertise in Adobe Analytics, Adobe Launch, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to support the current Adobe Analytics implementation and contribute to the organization's phased migration to GA4. The role will involve collaboration with various teams to deliver tracking requirements. Success in this role will be measured by the effective implementation and support of analytics solutions.

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Key Responsibilities

• Implement and support Adobe Analytics and Adobe Launch solutions.
• Develop and manage GA4 and GTM implementations.
• Design, implement, and validate tracking using JavaScript, jQuery, and data layer concepts.
• Perform QA, debugging, and production support for analytics implementations.
• Collaborate with business, development, and QA teams to deliver tracking requirements.
• Prepare technical documentation and support Agile delivery.

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Requirements

• Have 8 years of experience in Digital Analytics implementation.
• Possess hands-on experience with both Adobe Analytics and GA4 ecosystems.
• Have strong debugging, analytical, and stakeholder communication skills.
• Be proficient in Adobe Analytics.
• Be proficient in Adobe Launch (Data Collection).
• Have experience with Google Analytics 4 (GA4).
• Have experience with Google Tag Manager (GTM).
• Have knowledge of JavaScript & jQuery.
• Have knowledge of HTML/CSS.
• Have experience with Data Layer implementation.
• Be familiar with Browser debugging tools.
• Have experience with Jira & Confluence.

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Good to Have

• Adobe Client Data Layer (ACDL)
• AEM
• BigQuery
• Power BI / Looker Studio
• SEO Analytics

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What We Offer No information available.