Ad Manager

Google Ad Manager Pan India · Full Time · Hybrid

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About the Role The Google Ad Manager role involves managing end-to-end campaign setup and trafficking, ensuring successful campaign launches, and monitoring live campaigns to track delivery and performance. The role requires close collaboration with various teams to coordinate campaign launches and execute campaigns seamlessly across global markets. Success in this role is measured by meeting service-level agreements and quality KPIs.

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Key Responsibilities

• Managed end-to-end campaign setup and trafficking using Google Ad Manager, ADvendio, Salesforce, and Salesforce Marketing Cloud.
• Configured campaign line items, creatives, targeting, inventory, pacing, scheduling, frequency caps, and delivery settings based on campaign requirements.
• Performed comprehensive pre-launch quality assurance, including creative validation, click-through testing, targeting verification, landing page validation, and compliance checks.
• Monitored live campaigns to track delivery, pacing, impressions, and performance, proactively identifying and resolving campaign delivery issues.
• Produced operational and business reports, including campaign performance, pacing, missing creatives, monthly sales reports, inventory utilization, and ad-hoc stakeholder reporting using Excel and Power BI.
• Managed campaign intake and workflow through Adobe Workfront, Salesforce, ADvendio, and shared service channels.
• Worked closely with sales, marketing, editorial, and technical teams to coordinate campaign launches and communicate delivery status.
• Maintained campaign documentation, followed established SOPs, naming conventions, and operational processes while consistently meeting service-level agreements and quality KPIs.
• Supported troubleshooting of campaign delivery, creative rendering, targeting, and reporting issues across multiple advertising platforms.

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Requirements

• Managed end-to-end campaign setup and trafficking using Google Ad Manager, ADvendio, Salesforce, and Salesforce Marketing Cloud is required.
• Experience with configuring campaign line items, creatives, targeting, inventory, pacing, scheduling, frequency caps, and delivery settings is necessary.
• Strong understanding of pre-launch quality assurance, including creative validation, click-through testing, targeting verification, landing page validation, and compliance checks is required.
• Ability to monitor live campaigns and track delivery, pacing, impressions, and performance is essential.
• Experience with producing operational and business reports using Excel and Power BI is necessary.
• Strong collaboration and communication skills to work with sales, marketing, editorial, and technical teams are required.
• Ability to maintain campaign documentation and follow established SOPs, naming conventions, and operational processes is necessary.
• Experience with troubleshooting campaign delivery, creative rendering, targeting, and reporting issues is required.