BA- Adtech

About Cybage Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the worlds largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

Key Responsibilities Product Discovery & Requirement Analysis • Collaborate with business stakeholders, customers, and leadership teams to understand product vision and business objectives. • Gather, analyze, and document functional and non-functional requirements. • Understand customer pain points and translate them into scalable product features. • Conduct gap analysis and recommend product enhancements. • Define business workflows, use cases, and process improvements. Product Ownership • Own and manage the product backlog. • Define and prioritize Epics, Features, and User Stories. • Create detailed acceptance criteria and ensure development teams clearly understand requirements. • Work closely with engineering teams throughout the product development lifecycle. • Participate in sprint planning, backlog grooming, sprint reviews, and retrospectives. • Ensure product deliverables align with business goals and customer expectations. AdTech Domain Expertise • Understand and document requirements related to: o Retail Media Platforms o Commerce Media Networks o Programmatic Advertising o Real-Time Bidding (RTB) o Supply Side Platforms (SSP) o Demand Side Platforms (DSP) o Ad Exchanges o OpenRTB Integrations o Header Bidding Solutions o Prebid Server and Prebid Adapters o Audience Targeting o Campaign Management o Ad Serving and Monetization o Reporting and Analytics Technical & Integration Responsibilities • Work with architects and engineering teams to define technical requirements. • Support integrations with DSPs, SSPs, Ad Exchanges, and third-party advertising platforms. • Understand API specifications and integration workflows. • Participate in solution design discussions and technical reviews. • Review API documentation and data flow diagrams. • Assist QA teams in defining test scenarios and validating business requirements. Agile Delivery • Act as the bridge between business and engineering teams. • Facilitate requirement workshops and stakeholder discussions. • Manage and maintain requirements in Jira. • Track feature progress and ensure timely delivery. Stakeholder Management • Communicate effectively with product managers, engineers, architects, and business stakeholders. • Present product updates and roadmap discussions. • Resolve requirement ambiguities and conflicting priorities. • Drive consensus across cross-functional teams.

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Required Skills & Experience Domain Expertise Strong understanding of: • Digital Advertising Ecosystem • Programmatic Advertising • Retail Media • Commerce Media • SSP (Supply Side Platform) • DSP (Demand Side Platform) • OpenRTB Protocol • Real-Time Bidding (RTB) • Header Bidding • Prebid Server • Prebid Adapters • Ad Exchanges • Campaign Management Platforms • Audience Targeting and Segmentation Product & Business Analysis • Experience creating: o Business Requirement Documents (BRDs) o Product Requirement Documents (PRDs) o User Stories o Epics o Acceptance Criteria o Process Flows o Wireframes (preferred) Agile & Tools • Strong Agile/Scrum experience • Expert knowledge of Jira and Confluence • Experience with backlog management and sprint planning • Experience working with distributed Agile teams Technical Knowledge • API integrations • REST APIs • JSON • Data mapping and workflow analysis • Understanding of cloud-based applications • Ability to interact effectively with architects and developers