CASE STUDY · Medical Education
American Physician Institute-2
Industry
Medical Education
Client
American Physician Institute-2
Integration
Sales Cloud
Products Used
Marketing Cloud
Leading Construction and Real Estate Company in Middle East.
01
The Brief
3 challenges
Flexibility of eliminating the time spent on of Lead Generation, Scoring, Nurturing, etc. to Transactional purchasing across multiple channels.
Focus on multiple target customer areas such as Retail, FMCG, Health and Beauty, Travel, NPO, etc. rather than only Professional Services.
Transitioning from Pardot to Marketing Cloud as MC grow relationships and revenue with seamless experiences from ad to account, email to e-commerce, social to service.
02
The Approach
Solution
Implemented and configured Marketing Cloud.
Setting up the prerequisite in terms of connectors as per the business needs.
Synchronization of multiple Data sources such as Contacts, Opportunities, Users, etc. with Sales Cloud to streamline the smooth execution process.
Setting up the Automation and other Segmentation rules.
Setting up the Email Preference Centre for subscription and Un-subscription process.
Setting up the Customer’s Onboarding journey.
SSO setting up for Marketing Cloud.
03
Stack & Tools
04
Impact
Increased Customer engagement.
Increased ROI, as every customer is connected in one way or another.
Effective and optimum use of marketing collaterals as per the marketing plans and strategy.
This helped the customer to adopt a truly customer-oriented, ‘outside-in’ perspective for future marketing strategies.
