CASE STUDY · Technology
Arcatron Mobility Pvt Ltd (Frido)
Industry
Technology
Client
Arcatron Mobility Pvt Ltd (Frido)
Integration
Tally, Unicommerce, Shopify, Shopflo, RazorPay, CTI, & Outlook.
Products Used
Sales Cloud

Frido is building innovative products to enhance everyday activities such as walking, sitting, and sleeping. Our award-winning products, which include wheelchairs, shoe inserts, and seat cushions, have earned both Amazon's Choice and Bestseller tags in the Indian market. Our mission is to enable people to lead pain-free life and equip them with the freedom to do more with our range of innovative products.
01
The Brief
12 challenges
The team relied on Excel spreadsheets to manage sales.
Retailer assignments were manual, leading to missed visits.
Tracking the status of abandoned carts was challenging.
Duplicate and junk data were frequently captured.
Potential and non-potential data were mixed in the same sheet.
Inventory tracking was done using Excel.
Identifying available inventory was time-consuming.
There was no automated system to maintain the status of various orders and order line items.
Inventory was managed on the Unicommerce platform.
Quotes were created manually and sent to customers.
There was no way to track the performance of sales representatives.
Real-time reports or dashboards were unavailable.
02
The Approach
Solution
FSA Process Solution: Captures orders from retailers. Agents can use mobile devices for management.
Beat Planning Solution: Sales Managers can create and assign beat plans. Plans are based on specific conditions.
Agent Attendance Tracking: Uses Salesforce MAP to track sales agent locations.
Mobile-Friendly Solutions: All solutions are mobile-friendly. They ensure ease of use for the sales team.
Expense Management: Manages all the expenses reimbursement processes effectively.
Retailer Assignment: Assigns retailers based on multiple pin codes during the beat plan period.
User Capacity Definition: Sets backend capacity for retailer assignments
Order Management: Configures orders, line items, payments, products, and customer details. Different layouts and record types are used.
CTI Integration: Calls customers to convert abandoned carts into orders.
Digital Engagement: Shares order details via WhatsApp and SMS.
Customer Feedback: Sends surveys to customers after order delivery for feedback.
03
Stack & Tools
04
Impact
Easy access to retailer data for quicker customer turnaround times.
Convenient access to lead (abandoned cart) data for faster customer responses.
Offers a comprehensive 360° view of the customer journey for improved management.
Tracks sales agent activities during customer visits.
Reduces sales cycle time.
Minimizes manual efforts for the sales team and system users.
Single screen for whole information (Orders, Payment Collection, Stock Management, Abandoned Cart, Products..etc)

