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CASE STUDY · Technology

Ark Swimwear

Industry

Technology

Client

Ark Swimwear

Integration

Salesforce

Products Used

Marketing Cloud, Service Cloud, Agentforce

Ark Swimwear

01

The Brief

5 challenges

01

Ineffective customer support which led to delayed responses.

02

Manual tracking and processing of orders.

03

Limited use of AI for sales and customer service insights.

04

Lack of automated chatbot for handling frequently asked questions and customer inquiries.

05

No self-service solution for order management and returns.

02

The Approach

Solution

01

Techila Global Services implemented Salesforce Agentforce with the following functionality: • Automated customer support • Agentforce Chatbot • Automated handling of frequently asked questions with high precision. • Intelligent escalation of complex requests to account managers with full context. • Product recommendations based on customer preferences and browsing history.

02

Omnikanal support: • Seamless integration with email, social media, and online chat for a unified customer experience. • Order and inventory management • Automated order tracking • Customers can check order status in real time. • AI-generated notifications for shipping updates and delays.

03

Self-service returns and exchanges: • Customers can initiate returns and exchanges directly via chatbot. • AI-based product recommendations based on purchase history. • AI-powered sales insights. • Einstein AI for sale: • Predictive analytics to identify high-value customers. • Personalized email and messaging recommendations for re-engagement. • AI-generated discount suggestions based on customer purchasing patterns.

04

Salesforce Copilot: • Insights like: “What product categories are trending this season?” • Show me customers with abandoned carts in the last week.

03

Stack & Tools

Marketing Cloud
Service Cloud
Agentforce

04

Impact

Enhanced Customer Satisfaction: • Customers received instant responses to common queries, reducing frustration and improving user experience.

Reduced Resolution Time: • Automated chat support significantly decreased response time, leading to faster query resolution and improved operational efficiency.

Improved Operational Efficiency: • The chatbot reduced the volume of repetitive queries handled by human agents, allowing them to focus on more complex issues.

Higher Conversion & Retention Rates: • Streamlined support and better access to information resulted in increased customer engagement and retention.

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