Techila

CASE STUDY · Technology

Locobuzz

Industry

Technology

Client

Locobuzz

Integration

Salesforce

Products Used

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Locobuzz

01

The Brief

10 challenges

01

Hubspot Platform used for marketing and lead generation.

02

The team relied on excel spreadsheets to complete sales.

03

Manual assignment of leads thus leads were getting missed.

04

Hubspot Platform used for marketing and lead generation.

05

Excel were used to keep track of inventory.

06

Time consuming to identify the available inventory.

07

No automated system to maintain the status of the various Projects and the Project units.

08

There is no way to track sales representative performance.

09

No real-time reports or dashboards.

10

Manually send the receipt and invoice to the customer.

02

The Approach

Solution

01

HubSpot Integration: Seamless lead capture and nurturing in Salesforce.

02

Web-to-Lead Form: Captures website leads and assigns them via round-robin.

03

Unified Lead Management: Consolidates leads from website, email, and live chat.

04

Lead Deduplication & Auto-Assignment: Prevents duplicates and assigns leads based on availability.

05

Regional Lead Assignment: Round-robin allocation based on region.

06

Lead Conversion: Transforms potential leads into Accounts, Contacts, and Opportunities.

07

Quote Management: Tracks proposal status efficiently.

08

Automated Follow-ups: Email reminders for sales reps.

09

Real-time Insights: Dashboards and reports for lead tracking and sales performance.

10

Activity Management: Logs all lead, account, and opportunity communications.

03

Stack & Tools

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04

Impact

Unified Platform: Migrated fully from HubSpot to Salesforce for seamless lead management.

Faster Response Time: Quick access to lead data for improved customer engagement.

360° Customer View: Enhanced visibility into the customer journey for better management.

Data-Driven Decisions: Insights into lead sources and conversions for optimized marketing strategies.

Shorter Sales Cycle: Streamlined processes for faster deal closures.

Reduced Manual Effort: Automation minimizes repetitive tasks for the sales team.

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