Techila/Case Studies/Seattle Aviation Services (SAS)

Published 1 Oct 2025 · Last reviewed 30 Apr 2026

Seattle Aviation Services (SAS)

Q: How does the Pardot-to-Sales Cloud connector work?

The native connector syncs leads and contacts bidirectionally between Sales Cloud and MCAE. When a prospect fills out a Pardot form or visits a tracked page, that activity is pushed to the matching Sales Cloud record in real time, giving sales reps up-to-date marketing context alongside their CRM data.

Q: What email automation programmes did Techila build for Seattle Aviation Services?

Techila built product-specific engagement programmes that automatically enrol prospects when they sign up on the SAS website. Each programme delivers a sequenced series of relevant emails, updates lead scores based on engagement, and triggers sales-rep notifications when a prospect reaches a key threshold.

Q: How does MCAE website visitor tracking work for known contacts?

Once a known contact clicks a tracked link in an MCAE email, a cookie is set in their browser. From that point forward, every page they visit on the SAS website is logged against their Pardot prospect record, feeding behaviour data into lead scoring and surfacing the activity to sales reps inside Sales Cloud.

Q: How long does a Salesforce MCAE implementation typically take?

A foundational MCAE implementation — covering connector setup, website tracking, form migration, engagement programmes, and Sales Cloud Engage configuration — typically takes 6–10 weeks with Techila’s senior-led delivery model, depending on the number of existing forms, email templates, and integration requirements.

Q: Which types of companies benefit most from Salesforce MCAE?

MCAE is best suited to B2B companies with longer sales cycles, multiple products or segments, and a need to align marketing and sales on a single platform. Aerospace, manufacturing, professional services, and technology firms — where a single deal can involve multiple stakeholders over weeks or months — typically see the highest return.

Industry

Aerospace & Aviation

Client

Seattle Aviation Services (SAS)

Integration

Native Salesforce connector (Pardot-to-Sales Cloud sync)

Products Used

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Seattle Aviation Services (SAS) is an aviation company and a reliable source for private and commercial airplane parts in the aerospace and aviation sector.

Seattle Aviation Services (SAS), based in Seattle, WA, is a trusted source for private and commercial aircraft parts in the aerospace and aviation sector. Techila Global Services — a Salesforce Summit Partner — implemented Salesforce Marketing Cloud Account Engagement (formerly Pardot) and integrated it with Sales Cloud via the native connector. The programme established website visitor tracking for known contacts, progressive Pardot forms, automated email journeys for product sign-ups, behaviour-based lead scoring, and real-time prospect-activity notifications inside Sales Cloud — giving sales reps a complete 360-degree view of every prospect’s marketing engagement without leaving their CRM.

360°

Prospect view inside Sales Cloud

24×7

Real-time data availability

Automated engagement programmes

[ At a glance ]

Client: Seattle Aviation Services (SAS) — aerospace & aviation parts supplier
Industry: Aerospace & Aviation
Products used: Salesforce Marketing Cloud Account Engagement (formerly Pardot)
Integration: Native Pardot-to-Sales Cloud connector
Key outcome: 360° prospect intelligence in Sales Cloud · 24×7 real-time data · automated email journeys
Provider: Techila Global Services · Salesforce Summit Partner

The Brief

8 challenges

SAS’s marketing operation lacked automation: website visitors went untracked, sign-up emails were sent manually, forms were built outside Pardot, prospect lists lacked segmentation, and sales reps had no visibility into marketing activity while working inside Sales Cloud.

Setting up Marketing Cloud Account Engagement (MCAE) for the Growth edition.

Tracking website visitors for known contacts.

Automating emails for product website sign-ups.

Migrating website forms to Pardot progressive forms.

Automated segmentation for product-specific lists.

Missing marketing automation for email campaigns.

Behaviour-based website tracking for pages visited by prospects who take action.

Sales reps had no visibility into prospect marketing engagement while working in Sales Cloud.

The Approach

Solution

Techila configured Salesforce Marketing Cloud Account Engagement (MCAE) from scratch — setting up the native Sales Cloud connector, enabling website tracking for known contacts, migrating website forms to progressive Pardot forms, building automated email journeys for each product sign-up path, creating dynamic segmentation rules, and wiring Engage notifications so sales reps could see every prospect action directly inside Sales Cloud.

Implementing Salesforce Marketing Cloud Account Engagement (MCAE) and completing the basic configuration.

Integrating with Sales Cloud to sync leads and contacts into MCAE via the native Pardot-to-Sales Cloud connector.

Custom scoring rules using automation rules and progressive scoring models.

Progressive forms on the website to track prospect activity and automatically update their status.

Automated notifications to sales reps upon prospect actions, surfaced inside Sales Cloud.

Systematic engagement programmes for product-specific prospect journeys.

Website page tracking to capture prospect page-visit activity and feed behaviour data into lead scoring.

Stack & Tools

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Impact

The MCAE implementation gave SAS’s team 360-degree prospect intelligence inside Sales Cloud, 24×7 real-time data, hassle-free email automation, and behaviour-based lead scoring — all managed through a drag-and-drop platform without requiring developer support for ongoing campaign changes.

Enhanced lead scoring gave analytics on prospect interest across product pages.

Complete 360-degree information for sales reps — prospect activity, page visits, and email engagement in one view.

Enhanced reports for stakeholders to understand marketing activities and campaign performance.

Information is available 24×7, up-to-date, and real-time inside Sales Cloud.

Hassle-free automation of communications via email journeys.

Easy drag-and-drop platform to design and deliver promotional and transactional communications.

Business intelligence with automations and tracking of prospect interests across the product catalogue.

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