CASE STUDY · Manufacturing
Seattle Aviation Services(SAS)
Industry
Manufacturing
Client
Seattle Aviation Services(SAS)
Integration
Sales Cloud
Products Used
Salesforce Pardot
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Seattle Aviation Services(SAS) is as aviation company most reliable source for private and commercial airplane parts manufacturer.
01
The Brief
8 challenges
Setting up Pardot for growth edition.
Tracking of Website visitors for known contacts.
Automating the emails for products website sign up.
Changing the website forms to Pardot forms.
Automated Segmentation for product-specific lists.
Missing marketing automation for emails.
Behaviour website tracking for pages that are visited by prospects and take action.
Sales reps shall get complete details of the prospect activity without leaving the sales cloud.
02
The Approach
Solution
Implementing the Pardot and basic configuration.
Integration with the sales cloud to sync the leads and contacts to Pardot also.
Custom scoring needed automation rules and progressive scoring.
Progressive forms for the website which track the prospect activity and change the status.
Notification to sales reps upon prospects’ action.
Systematic engagement programs for product-specific journeys.
Website page tracking to know the prospect page visit activity.
03
Stack & Tools
04
Impact
Enhanced scoring gave analytic about the prospects interest.
Complete 360-degree information for the sales reps.
Enhanced reports for stakeholders to understand the marketing activities.
Information is available 24x7, up-to-date and Real-Time.
Hassle free automation of communications via email.
Easy drag and drop platform to deliver the promotional and transactional communication.
Business intelligence with automations and tacking of prospects interests.
