Techila
Techila/Services/Salesforce Genie (CDP)
[ Salesforce Products ]

Salesforce
Genie (CDP)

Activate a real-time customer data platform to unify data and power personalised experiences across every channel.

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280+
Programmes shipped
320
Certified consultants
+34%
Avg. pipeline velocity
99.97%
Billing accuracy

[ The practice ]

Salesforce Genie Customer Data Platform

Techila's Genie / Salesforce CDP implementations unify data from all your systems into a real-time customer graph, enabling hyper-personalisation and AI-driven segmentation.

We build the data ingestion pipelines, identity graphs, and activation flows that turn your customer data into a competitive advantage across every touchpoint.

[ Capabilities ]

5 capabilities, one delivery team.

/01
Real-Time Data Ingestion
/02
Identity Resolution & Stitching
/03
AI-Powered Segmentation
/04
Cross-Channel Activation
/05
Privacy & Consent Framework

[ Delivery process ]

Four phases. Value gates at every boundary.

We don't run a programme past a gate it hasn't earned. Each phase ends with a board-visible artefact — not a status deck.

Phase 01
Envision
2–4 weeks
Business case, outcome tree, target operating model and an architecture blueprint. Board-ready.
Phase 02
Build
8–16 weeks
Senior-only delivery pod. Bi-weekly demos against the outcome tree. Test automation from week one.
Phase 03
Land
4–6 weeks
Adoption design, change, enablement. We measure landing on usage — not go-live.
Phase 04
Operate
Ongoing
The team that built the platform operates it. Quarterly value review against the original case.
“We've run three SI partners through this programme. Techila is the only one that shipped the business case, not the statement of work.”

— Group Chief Revenue Officer · Fortune 200 industrial

Let's build the
next decade of
your customer platform.

See case studies