Salesforce
LinkedIn Sales Navigator CRM Sync setup.
How LinkedIn Sales Navigator's CRM Sync works with Salesforce, which plan and editions it needs, and what it writes back.
Request an integration map →Download the spec sheet →The Salesforce LinkedIn integration for sales teams is CRM Sync in LinkedIn Sales Navigator. It imports the Salesforce accounts, contacts and leads your team works into Sales Navigator and can log Sales Navigator activity, such as InMails, messages and notes, back to Salesforce. LinkedIn says it is only available on Sales Navigator Advanced Plus.
[ How it works ]
Which Salesforce editions work with Sales Navigator CRM Sync?
LinkedIn lists Professional, Enterprise, Performance, Unlimited and Developer editions. Enterprise, Unlimited, Developer and Performance have API access by default; Professional does not, so it needs API access added.
[ The connector ]
Prospects on LinkedIn. Records in Salesforce.
Techila Global Services is a Salesforce Summit partner. We help sales operations teams prepare Salesforce for Sales Navigator CRM Sync: the connecting user's permissions, the Sales Navigator app package, page layouts and testing in a sandbox.
We also check that user emails match across both systems, so seats sync and activity lands on the right records.
What does Sales Navigator sync with Salesforce?
| Feature | Direction | What LinkedIn says |
|---|---|---|
| Salesforce Import | Salesforce to Sales Navigator | Pulls the accounts, contacts and leads your team works; data is synced daily, once per day |
| Auto-save | Within Sales Navigator | Accounts, leads and contacts mapped in the CRM can be saved to an auto-generated list |
| Activity Writeback | Sales Navigator to Salesforce | Logs notes, InMails, messages and mobile phone calls to the CRM; needs user authentication only |
| Data Validation | Sales Navigator to Salesforce | Compares CRM contacts with LinkedIn and returns a Not At Company value when a contact appears to have left; needs the Sales Navigator for Salesforce app |
What moves between Salesforce and Sales Navigator?
- Accounts, contacts and leads (from Salesforce to Sales Navigator)
- InMails, messages, notes, calls (from Sales Navigator to Salesforce)
- Data Validation: Not At Company (from Sales Navigator to Salesforce)
LinkedIn says the Salesforce Import feature is strictly used to pull data into Sales Navigator and writes nothing back. Writeback and Data Validation are separate features you turn on.
What do you need before turning on CRM Sync?
- Sales Navigator Advanced Plus. LinkedIn says CRM integration is only available on this plan.
- A Salesforce edition with API access: Professional, Enterprise, Performance, Unlimited or Developer. Professional does not have API access by default.
- One Salesforce org per contract. LinkedIn says you can only sync one instance of Salesforce per Sales Navigator contract.
- Object access for the connecting profile: Account, Contact, Lead, Opportunity, Opportunity Role, Task, User and User Role, with all their fields visible. Updating contacts and leads also needs write access to those records.
- Production or Sandbox. Admins pick either under CRM in Sales Navigator Admin Settings, so you can test first.
Is Sales Navigator CRM Sync enough on its own?
| Option | What it covers | Limits |
|---|---|---|
| CRM Sync (Advanced Plus) | Import of accounts, contacts and leads; activity writeback; Data Validation with the app | Advanced Plus only; one Salesforce org per contract; daily import |
| CRM Sync plus Salesforce automation | Follow-up tasks, alerts or reports built on logged activity and Not At Company values | Built and maintained in your org |
| Custom API work | Requirements outside what LinkedIn documents for CRM Sync | You own the build, mapping and monitoring |
Our Salesforce integration services cover CRM Sync set-up and the automation around it. See all connector pages, or book a discovery call.
[ Architecture ]
How does Sales Navigator connect to Salesforce?
How data moves between the two systems.
Salesforce
CRM Sync
Sales Navigator
[ What's included ]
What does Techila set up for Sales Navigator and Salesforce?
What the integration work covers.
[ FAQ ]
Frequently asked questions.
What architects ask before commissioning a Techila integration.
Yes, through CRM Sync in LinkedIn Sales Navigator. It imports Salesforce accounts, contacts and leads and can log Sales Navigator activity back to Salesforce. LinkedIn says it is only available on Sales Navigator Advanced Plus.
LinkedIn says integration between Sales Navigator and your CRM is only available for Sales Navigator Advanced Plus users.
LinkedIn's admin settings page says data is synced daily, once per day.
LinkedIn says Activity Writeback logs notes, InMails, messages and mobile phone calls from Sales Navigator directly to your CRM.
No. LinkedIn says you can only sync one instance of Salesforce per Sales Navigator contract.
Sources
Last reviewed:
- LinkedIn Help, Integration between Sales Navigator and your CRM: Overview (read 10 November 2026)
- LinkedIn Help, Turn the Salesforce Sync for Sales Navigator On and Off (read 10 November 2026)
- LinkedIn Help, Sales Navigator Admin Settings for CRM (read 10 November 2026)
- LinkedIn Help, Sales Navigator CRM Sync Permissions (read 10 November 2026)
- LinkedIn Help, Sales Navigator Data Validation: Overview (read 10 November 2026)
- LinkedIn Sales Solutions, Sales Navigator CRM Sync for Salesforce Users (read 10 November 2026)
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