Quick answer
Salesforce prices Agentforce usage in one of two ways. With Flex Credits, you buy credits at $500 per 100,000, and each standard action uses 20 credits ($0.10). With per-conversation pricing, each conversation costs $2. At those prices, 10,000 standard actions a month comes to $12,000 a year, while 5,000 conversations a month comes to $120,000 a year.
Salesforce's Agentforce price options
These are the prices Salesforce lists for Agentforce. Each row links to the Salesforce page it comes from.
| Item | Price | Source | Caveat |
|---|---|---|---|
| Flex Credits | $500per 100,000 credits | Salesforce Help: Agentforce pricingSalesforce · Published | — |
| Standard action | 20 credits ($0.10)per action | Salesforce Help: Agentforce pricingSalesforce · Published | — |
| Conversation | $2per conversation | Salesforce Help: Agentforce pricingSalesforce · Published | — |
Other Agentforce prices and usage terms, such as per-user licences and add-ons, are not shown here until we have confirmed them on Salesforce's own pages; see the Agentforce pricing page for current figures and terms.
Worked examples
The same usage can cost very different amounts depending on the model, so here are both side by side.
Flex Credits: 10,000 standard actions a month
$12,000/ year
- 10,000 actions × 20 credits × 12 months = 2,400,000 credits a year.
- Credits are bought in whole packs: 24 packs × $500 = $12,000 a year ($1,000 a month).
Per conversation: 5,000 conversations a month
$120,000/ year
- 5,000 conversations × $2 = $10,000 a month.
- × 12 months = $120,000 a year.
To try your own volumes, use the Agentforce cost calculator.
Rules and pitfalls
- Credits are priced per 100,000, and the calculator counts whole packs, so small volumes still pay for a full pack.
- Check with Salesforce how unused credits, usage above your entitlement and combining the two models are handled in your contract.
How much work a single action can do (for example, token limits per action) is not covered here because we have not been able to verify it on Salesforce's pages.
How to choose a model
One standard action costs $0.10 with Flex Credits, and one conversation costs $2: the price of 20 standard actions. So the deciding question is how many actions a typical conversation uses.
Fewer than 20 actions per conversation
Flex Credits usually cost less, before pack rounding.
More than 20 actions per conversation
Per-conversation pricing usually costs less.
Estimate usage for your main use cases before you commit, confirm with Salesforce which model your org can use, and revisit the choice as usage grows.
Data 360 pricing
Agentforce agents can use data from Data 360 (formerly Data Cloud), which Salesforce prices separately. Flex Credits can move between Data 360 and Agentforce.
| Item | Price | Source | Caveat |
|---|---|---|---|
| Flex Credits | $500per 100,000 credits | Salesforce: Data 360 pricingSalesforce · Read | Credits can move between Data 360 and Agentforce. |
| Data ingestion | Free | Salesforce: Data 360 pricingSalesforce · Read | — |
What the price excludes
Salesforce's usage prices do not cover:
- Data 360 usage
- Implementation services
- Integrations
- Telephony
- Taxes
For implementation costs, see the Salesforce implementation cost guide.
Related reading
- Agentforce at Techila: how we design, build and govern Agentforce agents.
- What is Agentforce?: how agents work.
- Dreamforce 2026 recap: which Agentforce features are live, in pilot or upcoming.
[ Method ]
How these numbers were compiled
Agentforce prices come from Salesforce's Agentforce pricing Help article, and Data 360 prices from the Data 360 pricing page. Prices as listed by Salesforce on 22 Oct 2026; they change, so confirm on Salesforce's Agentforce pricing page before you budget.
The worked examples are calculated by the same function as the Agentforce cost calculator, so the page and the calculator always agree.
[ Evidence ]
Sources
- Salesforce Help: Agentforce pricingSalesforce, published 19 May 2025
- Salesforce press release: flexible Agentforce pricingSalesforce, published 15 May 2025
- Salesforce: Data 360 pricingSalesforce, read 22 Oct 2026
[ FAQ ]
Frequently asked questions
Salesforce lists two usage models. With Flex Credits, credits cost $500 per 100,000, and a standard action uses 20 credits ($0.10). With per-conversation pricing, each conversation costs $2. These are Salesforce list prices as of 22 Oct 2026.
No. Salesforce's usage prices exclude implementation, integrations, telephony and taxes. Data 360 usage is priced separately.
[ Next step ]
Plan your Agentforce budget.
Talk to us about your use cases and we will help you estimate usage, choose a pricing model and scope the implementation.