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Techila/Case studies/US automotive parts technology platform

Published 4 Mar 2024  ·  Last reviewed 11 Nov 2026

US automotive parts technology platform
Migration from OroCRM to Salesforce with live data sync

Duplicate data stopped, cases categorized, and platform and Salesforce kept in sync, as reported in 2024

Client

US automotive parts technology platform

Industry

Technology and software

Salesforce products

Sales Cloud, Service Cloud

Integration

Client platform (batch and trigger sync)

Delivered by

Techila Global Services, Salesforce Summit Partner

US automotive parts technology platform

Techila Global Services, working with a partner agency, moved a US automotive parts technology platform from OroCRM to Salesforce. Existing data was migrated with Data Loader, scheduled batches and triggers keep the platform and Salesforce in sync, duplicates stopped, cases can be categorized, and the onshore team received full deployment and data-model documentation.

The client is a US automotive parts technology platform. Techila Global Services, a Salesforce Summit Partner, delivered the migration with a partner agency and handed over to its onshore team. For the method, see our guide to Salesforce data migration strategies. Source: original Techila case study, published 4 March 2024 (archived copy reviewed 11 November 2026). The client name is withheld pending permission.

At a glance

Scope
OroCRM to Salesforce migration, platform sync, case management, documentation and handover
Original case study
Published 4 March 2024; refreshed 11 November 2026
Provider
Techila Global Services · Salesforce Summit Partner, with a partner agency

The challenge

The platform managed customer data in OroCRM, where cases were not handled well, the data model created duplicates, customization was hard and there was no way to categorize cases for a sorted view.

01

Cases were not handled properly in OroCRM.

02

OroCRM's data model limitations created duplicate data.

03

OroCRM was not flexible enough for customization.

04

There was no way to categorize cases for a sorted view.

The solution

Migration and sync

Techila connected the platform to Salesforce, built batches and triggers to keep the two systems in sync, moved existing OroCRM data into Salesforce with Data Loader, used declarative configuration wherever possible, managed code versions in Bitbucket and documented deployment and the data model for the onshore team.

01

Set up a connection between the client's platform and Salesforce.

02

Built batches and triggers that sync data between the platform and Salesforce on a schedule.

03

Migrated existing OroCRM data into Salesforce with Data Loader.

04

Used declarative configuration wherever possible to keep the solution readable and maintainable.

05

Managed code versions in Bitbucket and delivered deployment and data-model documentation to the onshore team.

Salesforce products used

Sales Cloud
Service Cloud

Results

The original March 2024 case study reported qualitative outcomes only: time saved, duplicate data resolved, cases managed in Salesforce, and the platform and Salesforce kept in sync.

Duplicate data issues resolved

Cases managed and categorized in Salesforce

The platform and Salesforce kept in sync automatically

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