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CASE STUDY · Pharmaceuticals

Mundi Pharma

Industry

Pharmaceuticals

Client

Mundi Pharma

Integration

Veeva CRM

Products Used

Sales Cloud, Marketing Cloud

Mundi Pharma

01

The Brief

6 challenges

01

Placeholder to capture the associated doctor details and consent to send the types of communication.

02

Integration with Veeva CRM which is built on Salesforce CRM.

03

Access to the critical information required on the fly.

04

Give a 360-degree view to Sales Reps for the HCP data and take actions, as necessary.

05

Missing process of sending automated SMS and emails for all types of communication.

06

Managing the HCP synced from Salesforce.

02

The Approach

Solution

01

Flexibility of capturing information and a Custom solution was developed for creating “Jotform” and processes around it.

02

Solution was made in a manner that every test performed for the Patient can be downloaded as a PDF as well as can be accessible over email.

03

Salesforce Sites was designed and enabled such that at any point in time, information is completely available.

04

Solution was articulated and designed with various Reports/Dashboards as per the business requirements.

05

Responsive customization to meet industry and company-specific requirements in terms of processes and data capturing.

06

Automated tasks were created for business users to nurture and manage the Accounts timely.

07

Various reports and dashboard helped in having a 360 degree view of the whole system.

03

Stack & Tools

Sales Cloud
Marketing Cloud

04

Impact

Increasing Operational Efficiencies.

Information is in Real-Time and up- to-date.

Customization to meet industry and customer-specific requirements in terms of processes and data capturing.

Complete 360-degree information for the Customers/Patients.

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