CASE STUDY · Hotel/Hospitality
StayPineapple
Industry
Hotel/Hospitality
Client
StayPineapple
Integration
Sales Cloud, HAPI connect
Products Used
Marketing Cloud
StayPineapple is a Property management company in the hospitality industry, having properties in several locations. They needed technology for marketing automation and CRM..
01
The Brief
7 challenges
New Marketing cloud account configuration and implementation.
Enabling Email and mobile studio for Email and SMS respectively.
Flexibility to design and deliver the email and SMS with personalization.
Ensure seamless communication for events like hotel booking, cancellation, nurturing, and promotional programs across all properties.
Tracking of every communication.
Custom landing pages specific to event and property locations.
Dedicated IP’s for segregating communication-based on promotional and transactional.
02
The Approach
Solution
Implementation of new marketing cloud instance.
Landing pages for preference centers and for lead generation forms, promotional codes for discounts.
Enabling Email and mobile studio for Email and SMS respectively.
Streamlining effective communication across the channels.
Automated reports on tracking on email analytics as opens, clicks and conversions.
IP warming for 2 Dedicated IPs which will be selective for a type of communication.
Based on the sync data automated journeys on specific data events for sending the respective communication.
03
Stack & Tools
04
Impact
Increase Customer Satisfaction and revenue growth based on the solution.
Information is available 24x7, up-to-date and Real-Time.
Increase in Customer’s Trust as Customer is called “God” in business.
Complete 360-degree information for the Customers and their payment status.
Realtime emails and SMS for transactional communication.
