The largest Salesforce acquisitions are Slack (about $27.7 billion, completed July 2021), Tableau ($15.7 billion, 2019), Informatica (about $8 billion, November 2025) and MuleSoft (about $6.5 billion, 2018). In 2026 it completed eight deals, including Fin (formerly Intercom) and Contentful, and signed agreements for Braze, Rune Technologies and Cresta.
This post was first published in December 2020 as "Top 7 Salesforce Acquisitions of All-Time". It has been rewritten for November 2026 with a complete dated list built from Salesforce's own press releases, its acquisitions page and its newsroom archive. Prices are the values Salesforce announced at signing; dates are completion dates unless a deal is still pending. If you are new to the platform, start with what Salesforce is and what it includes.
What are Salesforce's biggest acquisitions?
Eleven deals have an announced value above $1 billion. The table ranks them by the value Salesforce published. Note that Salesforce reports some as enterprise value and others as equity value or net of shares it already owned, so treat small differences as approximate.
| Rank | Company | Announced value | Completed | What it became |
|---|---|---|---|---|
| 1 | Slack | About $27.7 billion (enterprise value) | July 21, 2021 | Slack, Salesforce's collaboration platform |
| 2 | Tableau | $15.7 billion (enterprise value, net of cash) | August 1, 2019 | Tableau analytics |
| 3 | Informatica | About $8 billion (equity value, net of Salesforce's stake) | November 18, 2025 | Data management for Data 360, MuleSoft, Agentforce 360 and Tableau |
| 4 | MuleSoft | About $6.5 billion (enterprise value) | May 2, 2018 | MuleSoft integration and APIs |
| 5 | Braze | About $5.66 billion (enterprise value) | Pending, expected in fiscal 2028 | Expected to strengthen Marketing Cloud |
| 6 | Fin (formerly Intercom) | About $3.6 billion | September 10, 2026 | Fin AI customer agent, part of Salesforce AI Labs |
| 7 | Demandware | About $2.8 billion (net of cash) | July 11, 2016 | Commerce Cloud |
| 8 | ExactTarget | About $2.5 billion | July 12, 2013 | Marketing Cloud |
| 9 | Own Company | About $1.9 billion in cash | November 18, 2024 | Data backup and protection |
| 10 | ClickSoftware | About $1.35 billion | October 1, 2019 | Field service management for Field Service |
| 11 | Vlocity | About $1.33 billion | June 1, 2020 | Salesforce Industries |
Salesforce did not announce a price for many smaller deals, including Contentful and Qualified, so this ranking only includes deals with a value in a Salesforce press release or SEC filing.
What is the complete list of Salesforce acquisitions by year?
The list below covers every acquisition on Salesforce's own acquisitions page, in its newsroom mergers and acquisitions archive and in its individual deal announcements, up to November 11, 2026. Salesforce has also bought smaller companies, including some in 2022 and 2023, that these pages do not list; they are not included.
2008 to 2013: building the clouds
| Completed | Company | What it added |
|---|---|---|
| August 4, 2008 | InStranet | Knowledge management; Salesforce calls it the foundation for Service Cloud |
| January 3, 2011 | Heroku | Cloud application platform |
| May 2, 2011 | Radian6 | Social media listening |
| August 13, 2012 | Buddy Media | Social media marketing |
| July 12, 2013 | ExactTarget | Email and digital marketing; core of Marketing Cloud |
2016 to 2018: commerce, quoting, AI and integration
| Completed | Company | What it added |
|---|---|---|
| February 1, 2016 | SteelBrick | Configure, price, quote (CPQ) |
| April 1, 2016 | MetaMind | Deep learning research |
| July 11, 2016 | Demandware | B2C e-commerce; became Commerce Cloud |
| August 26, 2016 | Quip | Collaborative documents |
| November 1, 2016 | Krux | Data management for advertising; became Salesforce DMP |
| April 6, 2018 | CloudCraze | B2B commerce |
| May 2, 2018 | MuleSoft | Integration and API management |
| August 20, 2018 | Datorama | Marketing analytics |
2019 to 2021: analytics, field service, industries and Slack
| Completed | Company | What it added |
|---|---|---|
| May 30, 2019 | MapAnything | Location and mapping for field sales and service |
| August 1, 2019 | Tableau | Analytics and visualization |
| October 1, 2019 | ClickSoftware | Field service management |
| February 3, 2020 | Evergage | Real-time personalization |
| June 1, 2020 | Vlocity | Industry processes; became Salesforce Industries |
| February 1, 2021 | Acumen | Listed by Salesforce without a product role |
| July 21, 2021 | Slack | Messaging and collaboration |
2024: data, retail and voice
| Completed | Company | What it added |
|---|---|---|
| February 1, 2024 | Spiff | Incentive compensation management in Sales Cloud |
| September 12, 2024 | PredictSpring | Cloud point of sale for stores |
| September 13, 2024 | Tenyx | Voice AI agents for Agentforce Service Agent |
| November 1, 2024 | Zoomin | Unstructured data management for Data Cloud (now Data 360) |
| November 18, 2024 | Own Company | Data backup, recovery and protection |
2025: building out Agentforce
| Completed | Company | What it added |
|---|---|---|
| June 11, 2025 | Convergence.ai | AI agents that work through web interfaces, for Agentforce |
| August 13, 2025 | Bluebirds | AI prospecting for Sales Cloud and Agentforce |
| October 1, 2025 | Regrello | Agentic process automation for Agentforce and Slack |
| November 18, 2025 | Informatica | Data catalog, integration, governance and master data management |
| November 21, 2025 | Spindle AI | Agentic analytics and scenario simulation |
| December 1, 2025 | Doti | Agentic enterprise search, with Slack planned as the interface |
2026: agents, content, billing and research
| Completed | Company | What it added |
|---|---|---|
| March 2, 2026 | Momentum | Conversation capture and revenue orchestration for Agentforce 360 and Slackbot |
| March 3, 2026 | Cimulate | AI product discovery for Agentforce Commerce |
| April 1, 2026 | Qualified | Agentic AI marketing, integrated into Agentforce |
| July 1, 2026 | m3ter | Usage metering and rating for Agentforce Revenue Management |
| September 1, 2026 | Contentful | Composable content platform for Headless 360 |
| September 10, 2026 | Fin (formerly Intercom) | AI customer agent, part of Salesforce AI Labs |
| November 2, 2026 | Listen Labs | AI-powered customer research and simulation |
| November 2, 2026 | Loops | AI metric monitoring, planned for Tableau |
Which Salesforce acquisitions are still pending?
Three agreements announced in late 2026 had not closed by November 11, 2026. Salesforce's fiscal year runs from February 1 to January 31, so fiscal 2027 ends in January 2027 and fiscal 2028 starts in February 2027.
| Announced | Company | Terms | Expected close | Planned home |
|---|---|---|---|---|
| October 20, 2026 | Braze | About $5.66 billion enterprise value; $47.50 a share in cash | Fiscal 2028, after shareholder and regulatory approval | Marketing Cloud |
| October 29, 2026 | Rune Technologies | Not disclosed | Fourth quarter of fiscal 2027 | Missionforce, for defense logistics |
| November 2, 2026 | Cresta | Not disclosed | First quarter of fiscal 2028, after regulatory approval | Service Cloud |
Why does Salesforce acquire so many companies?
Salesforce has used acquisitions to enter new markets faster than it could build into them. Looking at what each deal became shows three patterns:
- New clouds. ExactTarget became the core of Marketing Cloud, Demandware became Commerce Cloud and Vlocity became Salesforce Industries. Each opened a buyer Salesforce did not serve well before.
- Platform layers. MuleSoft (integration), Tableau (analytics), Slack (collaboration) and Informatica (data management) sit under or beside every cloud. They are why our Customer 360 guide describes Salesforce as a platform rather than a single CRM.
- Agent capabilities. Since 2024 most deals have been smaller companies whose technology goes into Agentforce: voice (Tenyx, and Cresta once it closes), web agents (Convergence), search (Doti), customer service agents (Fin) and data for grounding (Zoomin, Informatica).
How did the original top seven deals turn out?
The 2020 version of this post covered seven deals. Here is where each stands in November 2026.
- Tableau is still Salesforce's analytics brand, and new deals keep feeding it: Salesforce says Informatica brings context-rich insights to Tableau and plans to bring Loops' metric monitoring into it. See our Tableau services.
- Demandware became Commerce Cloud, which Salesforce now sells with AI agents as Agentforce Commerce. See our Commerce Cloud services.
- MuleSoft remains Salesforce's integration platform and now pairs with Informatica for data integration. Our Workato vs MuleSoft comparison and MuleSoft services cover it.
- Slack is still the largest deal and has become the place many Salesforce agents work, with Doti search and Momentum's meeting capture planned to work through Slack and Slackbot. See our Slack services.
- ExactTarget is the base of Marketing Cloud, which the pending Braze deal is meant to extend. See our Marketing Cloud services.
- Krux became Salesforce DMP in 2017. Customer data work at Salesforce now centers on Data 360; see our Data 360 services.
- ClickSoftware brought field service management technology to what is now Salesforce Field Service. See our Field Service services.
What do Salesforce acquisitions mean for existing customers?
An announcement rarely changes anything on day one. What changes over the following releases is naming, packaging and integration. Use these steps when a product you rely on is acquired:
- Keep the contract you have. Acquired products normally keep running under their existing terms until renewal.
- Watch the product name and edition. Renamed and bundled products can move into a new edition or a separate SKU; check our Salesforce edition comparison when Salesforce changes the packaging.
- Ask for the integration roadmap. The value for most customers comes when the acquired product reads and writes Salesforce data natively, as Salesforce plans for Informatica with Data 360 and MuleSoft.
- Plan the migration at renewal. If a separate tool you pay for is now part of Salesforce, compare the two at renewal, including the cost of moving data and retraining.
Techila is a Salesforce Summit Partner with 350+ Salesforce professionals and 700+ projects delivered since 2012. Our architect-led consulting team helps companies decide when an acquired Salesforce product should replace a tool they already run, and how to connect it. Talk to us about your Salesforce roadmap.
Frequently asked questions
What is Salesforce's biggest acquisition?
Slack is Salesforce's biggest acquisition. Salesforce announced the deal on December 1, 2020 at an enterprise value of about $27.7 billion and completed it on July 21, 2021. Tableau ($15.7 billion, 2019) is second, followed by Informatica (about $8 billion, 2025) and MuleSoft (about $6.5 billion, 2018).
What companies did Salesforce acquire in 2026?
Salesforce completed eight acquisitions in 2026 up to November 11: Momentum, Cimulate, Qualified, m3ter, Contentful, Fin (formerly Intercom), Listen Labs and Loops. It also signed agreements to acquire Braze, Rune Technologies and Cresta, which had not closed by that date.
Did Salesforce buy Informatica?
Yes. Salesforce agreed to buy Informatica on May 27, 2025 for about $8 billion in equity value, or $25 a share in cash, and completed the deal on November 18, 2025. Salesforce says Informatica's catalog, integration, governance and master data management strengthen Data 360, MuleSoft, Agentforce 360 and Tableau.
Has the Salesforce acquisition of Braze closed?
Not as of November 11, 2026. Salesforce announced the agreement on October 20, 2026 at about $5.66 billion in enterprise value, or $47.50 a share in cash, and expects it to close in its fiscal year 2028, which starts in February 2027, after Braze shareholder and regulatory approval.
How do Salesforce acquisitions affect existing customers?
Usually not right away. Acquired products tend to keep running and are then renamed, bundled or connected to Salesforce data over the following releases, as Demandware became Commerce Cloud and Vlocity became Salesforce Industries. Check licensing, roadmaps and integration plans at each renewal rather than at the announcement.