Salesforce Commerce Cloud
B2B Commerce and CloudCraze
Self-service ordering for business buyers on Salesforce B2B Commerce, from catalog and pricing to checkout and the ERP behind it.
Bring your current org or your requirements, and we'll talk through scope and next steps.
Salesforce B2B Commerce is the part of Commerce Cloud that lets business buyers order online from personalized catalogs, with negotiated prices, buyer entitlements and split shipments. Salesforce launched it in 2018 after buying CloudCraze, a B2B commerce platform built natively on Salesforce. Implementation covers the storefront, catalog, pricing, checkout and ERP integration.
The practice
B2B commerce on your CRM data
Techila Global Services is a Salesforce Summit Partner. We set up B2B Commerce storefronts for manufacturers, distributors and wholesalers, connect them to the ERP, inventory and pricing systems you already run, and help teams on the original CloudCraze build plan their next step.
What is in Salesforce Commerce Cloud?
Commerce Cloud is a family of products. Salesforce groups them on its Commerce page as follows:
| Group | Product | What it does |
|---|---|---|
| Unified commerce | B2C Commerce | Consumer storefront and checkout |
| Unified commerce | Order Management | Orders across channels, with real-time inventory and routing |
| Unified commerce | Modern Point of Sale | Mobile-first in-store point of sale |
| Connected B2B | B2B Commerce | Self-service ordering for business buyers |
| Connected B2B | Order Management for B2B | Splits large orders into multiple shipments |
| Connected B2B | Revenue Lifecycle Management | Quoting and revenue operations for B2B deals |
| Lower TCO | Composable Commerce | Headless storefront platform |
| Lower TCO | Payments | Checkout and payment processing |
| Lower TCO | Agentforce Guided Shopping | Chat-based product discovery from your catalog |
Which Commerce Cloud product covers which need?
| Consumer (unified commerce) | Business buyers (connected B2B) | |
|---|---|---|
| Storefront and ordering | B2C Commerce | B2B Commerce |
| Orders and fulfilment | Order Management | Order Management for B2B |
| In-store sales | Modern Point of Sale | – |
| Quoting | – | Revenue Lifecycle Management |
Salesforce's pricing page lists Commerce Cloud B2B Growth Edition and the other commerce products as "contact for pricing", and says commerce capabilities are built into the CRM at no cost for Sales and Service Enterprise Edition or higher, through Foundations. For quoting, see our Revenue Cloud page.
What happened to CloudCraze?
Salesforce completed its acquisition of CloudCraze, a B2B commerce platform built natively on Salesforce, on 6 April 2018. In June 2018 Salesforce announced the launch of B2B Commerce and said Commerce Cloud now offered solutions for both B2C and B2B commerce, crediting the CloudCraze acquisition.
Today Salesforce sells the product as B2B Commerce, part of Commerce Cloud. Its B2B Commerce page lists account and buyer entitlements, negotiated pricing, split shipments, more than 200 promotion types, headless Commerce APIs for cart, checkout and catalog, more than 30 built-in reports and dashboards, and Agentforce skills for merchandising and for business buyers.
If your store still runs on the original CloudCraze build, we review what it does today and plan the move to the current B2B Commerce, store by store. Book a discovery call to talk it through.
Moving a CloudCraze store to the current B2B Commerce (Visualforce to LWR)
The original build. CloudCraze is a managed package. Salesforce's CloudCraze patch notes describe a storefront made of Visualforce pages in the ccrz namespace, with permission sets and JavaScript libraries that the package installs. In most builds, the customizations sit in extensions and overrides of that package.
What the current B2B Commerce changes. Salesforce Help says that starting with Summer '23, all new B2B stores are built on the Lightning Web Runtime (LWR). Stores are built from templates in Experience Builder, by dragging Commerce components onto store pages and setting their properties, and checkout, payment and store settings use standard Lightning functionality. Salesforce supports B2B Commerce on Developer, Unlimited and Enterprise editions.
Because the two products are built so differently, we treat the move as a new store build on LWR rather than a package upgrade. In an architect-led migration, the steps are:
- Inventory the CloudCraze store. List every Visualforce page, package override, custom field and integration, and record what each one does for buyers today.
- Map data and rules. Map products, price lists, buyer accounts, entitlements and order history to the current B2B Commerce data, and decide what history to bring across.
- Create the LWR store. Start from the B2B Commerce template in Experience Builder and rebuild the storefront with standard Commerce components, keeping custom Lightning web components for what the standard set does not cover.
- Rebuild checkout and integrations. Set up checkout and payment with standard Lightning functionality, then reconnect ERP, pricing and inventory systems.
- Test, then move the configuration. Test with real buyer accounts in a sandbox. Salesforce Help describes exporting a store configuration and moving it between orgs with a change set, which carries the store's metadata such as descriptions, localization, pricing and search settings.
- Cut over by buyer group. Move buyers in waves, run both storefronts briefly if needed, then retire the Visualforce pages and the managed package.
For the ERP side of the move, see Salesforce integration services.
What does a B2B Commerce implementation involve?
- Buyers and accounts. Decide which accounts buy online, who can order for whom, and what each buyer sees.
- Catalog and pricing. Load products, build personalized catalogs and set negotiated prices and promotions.
- Checkout and orders. Set payment options, shipping and split shipments, and route orders to fulfilment.
- Integration. Connect ERP, inventory, tax and pricing systems, through APIs or MuleSoft.
- Test and launch. Test with real buyers, train sales and service teams, and open the store by region or account group.
Integration is often the largest part of the work. See MuleSoft services and the implementation cost guide.
Planning a Commerce Cloud rollout, rebuild or second phase? Talk through your scope with a Commerce Cloud architect.
Talk to a Commerce Cloud architectCapabilities
What can Techila build on Commerce Cloud?
The storefront, the data behind it and the systems around it, so buyers, sales reps and service teams see the same orders.
Delivery process
How does a Techila commerce project run?
Four phases, each ending in something you can check. The length of each is set in the first phase, from your scope.
Proof
Recent programs.
All case studies →Other B2B Commerce programs include WD Electronics and Motion Plus.
Want to see how a similar program would run in your org?
Discuss a similar programRelated services
Pair this with.
FAQ
Commerce Cloud and B2B Commerce questions.
What buyers ask before they plan a B2B store on Salesforce.
CloudCraze was a B2B commerce platform built natively on Salesforce. Salesforce completed its acquisition on 6 April 2018 and launched B2B Commerce that June, saying Commerce Cloud now offered B2B as well as B2C commerce. Salesforce now sells the product as B2B Commerce.
B2C Commerce is Salesforce's consumer storefront and checkout. B2B Commerce is for business buyers: Salesforce lists account and buyer entitlements, negotiated pricing, personalized catalogs and split shipments for large orders.
Salesforce's pricing page lists Commerce Cloud B2B Growth Edition as "contact for pricing" (read 10 November 2026). It also says commerce capabilities come at no cost with Sales and Service Enterprise Edition or higher, through Foundations. Implementation cost depends on the catalog, pricing rules and integrations.
Yes, through integration. Salesforce lists headless Commerce APIs for cart, checkout and catalog, and the ERP connection is usually built with APIs or MuleSoft. Prices, stock, invoices and order status are the usual data to sync.
Summit is a consulting tier in Salesforce's partner program. In March 2026 Salesforce announced a program with two consulting tiers, Summit and Select, and 28 core competencies in place of 170 older distinctions, with success measured by customer results such as CSAT, specializations and certifications. Techila's AppExchange listing shows the Summit tier.
Sources
Last reviewed:
- Salesforce, Commerce Cloud (read 10 November 2026)
- Salesforce, B2B Commerce (read 10 November 2026)
- Salesforce, Commerce Cloud pricing and editions (read 10 November 2026)
- Salesforce News, Salesforce completes its acquisition of CloudCraze (6 April 2018)
- Salesforce Blog, Introducing Salesforce B2B Commerce (13 June 2018)
- Salesforce Help, Patch Notes for CloudCraze 4.8 (read 11 November 2026)
- Salesforce Help, Commerce Store Components (read 11 November 2026)
- Salesforce Help, Salesforce B2B Commerce (read 11 November 2026)
- Salesforce Help, Migrate a B2B Store Configuration (read 11 November 2026)
- Salesforce AppExchange, Techila Global Services consulting listing (read 10 November 2026)
- Salesforce News, Rewarding value through the new Salesforce partner program (2 March 2026)
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