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Salesforce Commerce Cloud
B2B Commerce and CloudCraze

Self-service ordering for business buyers on Salesforce B2B Commerce, from catalog and pricing to checkout and the ERP behind it.

Bring your current org or your requirements, and we'll talk through scope and next steps.

Salesforce B2B Commerce is the part of Commerce Cloud that lets business buyers order online from personalized catalogs, with negotiated prices, buyer entitlements and split shipments. Salesforce launched it in 2018 after buying CloudCraze, a B2B commerce platform built natively on Salesforce. Implementation covers the storefront, catalog, pricing, checkout and ERP integration.

Summit
Salesforce partner tier
4.82 / 5
AppExchange rating, 19 reviews
700+
Salesforce projects delivered
500+
Salesforce certifications

The practice

B2B commerce on your CRM data

Techila Global Services is a Salesforce Summit Partner. We set up B2B Commerce storefronts for manufacturers, distributors and wholesalers, connect them to the ERP, inventory and pricing systems you already run, and help teams on the original CloudCraze build plan their next step.

Connecting an ERP? See our integration services.

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What is in Salesforce Commerce Cloud?

Commerce Cloud is a family of products. Salesforce groups them on its Commerce page as follows:

Commerce Cloud products as Salesforce lists them (read 10 November 2026)
GroupProductWhat it does
Unified commerceB2C CommerceConsumer storefront and checkout
Unified commerceOrder ManagementOrders across channels, with real-time inventory and routing
Unified commerceModern Point of SaleMobile-first in-store point of sale
Connected B2BB2B CommerceSelf-service ordering for business buyers
Connected B2BOrder Management for B2BSplits large orders into multiple shipments
Connected B2BRevenue Lifecycle ManagementQuoting and revenue operations for B2B deals
Lower TCOComposable CommerceHeadless storefront platform
Lower TCOPaymentsCheckout and payment processing
Lower TCOAgentforce Guided ShoppingChat-based product discovery from your catalog

Which Commerce Cloud product covers which need?

Which Commerce Cloud product covers which need?
Consumer (unified commerce)Business buyers (connected B2B)
Storefront and orderingB2C CommerceB2B Commerce
Orders and fulfilmentOrder ManagementOrder Management for B2B
In-store salesModern Point of Sale–
Quoting–Revenue Lifecycle Management
Products as Salesforce groups them on its Commerce page, read 10 November 2026. A dash means Salesforce lists no product for that need in that group.

Salesforce's pricing page lists Commerce Cloud B2B Growth Edition and the other commerce products as "contact for pricing", and says commerce capabilities are built into the CRM at no cost for Sales and Service Enterprise Edition or higher, through Foundations. For quoting, see our Revenue Cloud page.

What happened to CloudCraze?

Salesforce completed its acquisition of CloudCraze, a B2B commerce platform built natively on Salesforce, on 6 April 2018. In June 2018 Salesforce announced the launch of B2B Commerce and said Commerce Cloud now offered solutions for both B2C and B2B commerce, crediting the CloudCraze acquisition.

Today Salesforce sells the product as B2B Commerce, part of Commerce Cloud. Its B2B Commerce page lists account and buyer entitlements, negotiated pricing, split shipments, more than 200 promotion types, headless Commerce APIs for cart, checkout and catalog, more than 30 built-in reports and dashboards, and Agentforce skills for merchandising and for business buyers.

If your store still runs on the original CloudCraze build, we review what it does today and plan the move to the current B2B Commerce, store by store. Book a discovery call to talk it through.

Moving a CloudCraze store to the current B2B Commerce (Visualforce to LWR)

The original build. CloudCraze is a managed package. Salesforce's CloudCraze patch notes describe a storefront made of Visualforce pages in the ccrz namespace, with permission sets and JavaScript libraries that the package installs. In most builds, the customizations sit in extensions and overrides of that package.

What the current B2B Commerce changes. Salesforce Help says that starting with Summer '23, all new B2B stores are built on the Lightning Web Runtime (LWR). Stores are built from templates in Experience Builder, by dragging Commerce components onto store pages and setting their properties, and checkout, payment and store settings use standard Lightning functionality. Salesforce supports B2B Commerce on Developer, Unlimited and Enterprise editions.

Because the two products are built so differently, we treat the move as a new store build on LWR rather than a package upgrade. In an architect-led migration, the steps are:

  1. Inventory the CloudCraze store. List every Visualforce page, package override, custom field and integration, and record what each one does for buyers today.
  2. Map data and rules. Map products, price lists, buyer accounts, entitlements and order history to the current B2B Commerce data, and decide what history to bring across.
  3. Create the LWR store. Start from the B2B Commerce template in Experience Builder and rebuild the storefront with standard Commerce components, keeping custom Lightning web components for what the standard set does not cover.
  4. Rebuild checkout and integrations. Set up checkout and payment with standard Lightning functionality, then reconnect ERP, pricing and inventory systems.
  5. Test, then move the configuration. Test with real buyer accounts in a sandbox. Salesforce Help describes exporting a store configuration and moving it between orgs with a change set, which carries the store's metadata such as descriptions, localization, pricing and search settings.
  6. Cut over by buyer group. Move buyers in waves, run both storefronts briefly if needed, then retire the Visualforce pages and the managed package.

For the ERP side of the move, see Salesforce integration services.

What does a B2B Commerce implementation involve?

  1. Buyers and accounts. Decide which accounts buy online, who can order for whom, and what each buyer sees.
  2. Catalog and pricing. Load products, build personalized catalogs and set negotiated prices and promotions.
  3. Checkout and orders. Set payment options, shipping and split shipments, and route orders to fulfilment.
  4. Integration. Connect ERP, inventory, tax and pricing systems, through APIs or MuleSoft.
  5. Test and launch. Test with real buyers, train sales and service teams, and open the store by region or account group.

Integration is often the largest part of the work. See MuleSoft services and the implementation cost guide.

Planning a Commerce Cloud rollout, rebuild or second phase? Talk through your scope with a Commerce Cloud architect.

Talk to a Commerce Cloud architect

Capabilities

What can Techila build on Commerce Cloud?

The storefront, the data behind it and the systems around it, so buyers, sales reps and service teams see the same orders.

/01
B2B storefronts
Self-service stores for distributors, dealers and wholesale buyers.
/02
Catalogs and pricing
Account-specific catalogs, negotiated prices, entitlements and promotions.
/03
Order management
Checkout, split shipments and order routing to fulfilment.
/04
ERP and inventory integration
Stock, prices, invoices and order status synced with your back office.
/05
CloudCraze reviews
An assessment of an existing CloudCraze store and a plan for what comes next.

Delivery process

How does a Techila commerce project run?

Four phases, each ending in something you can check. The length of each is set in the first phase, from your scope.

Phase 01
Discover
Output: buyer journeys and store design
Buyer types, ordering rules, catalog structure, pricing model and integration map.
Phase 02
Build
Output: demoed store in a sandbox
Storefront, catalog, pricing, checkout and promotions in short, demoed sprints.
Phase 03
Integrate and test
Output: tested order flow
ERP, inventory and tax integrations, then end-to-end tests with real buyers.
Phase 04
Launch
Output: live store, next backlog
Phased launch, team training, support in the first weeks and a review of buyer adoption.

FAQ

Commerce Cloud and B2B Commerce questions.

What buyers ask before they plan a B2B store on Salesforce.

Sources

Last reviewed:

  1. Salesforce, Commerce Cloud (read 10 November 2026)
  2. Salesforce, B2B Commerce (read 10 November 2026)
  3. Salesforce, Commerce Cloud pricing and editions (read 10 November 2026)
  4. Salesforce News, Salesforce completes its acquisition of CloudCraze (6 April 2018)
  5. Salesforce Blog, Introducing Salesforce B2B Commerce (13 June 2018)
  6. Salesforce Help, Patch Notes for CloudCraze 4.8 (read 11 November 2026)
  7. Salesforce Help, Commerce Store Components (read 11 November 2026)
  8. Salesforce Help, Salesforce B2B Commerce (read 11 November 2026)
  9. Salesforce Help, Migrate a B2B Store Configuration (read 11 November 2026)
  10. Salesforce AppExchange, Techila Global Services consulting listing (read 10 November 2026)
  11. Salesforce News, Rewarding value through the new Salesforce partner program (2 March 2026)

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