Published 2 Mar 2024 · Last reviewed 11 Nov 2026
Nexeo Plastics
Salesforce B2B Commerce upgrade and Lightning migration
50% faster turnaround on every deal and about 260 hours a week saved on tracking data, as reported in 2024
Client
Nexeo Plastics
Industry
Salesforce products
B2B Commerce, Sales Cloud, Marketing Cloud
Integration
SAP, Marketing Cloud, QlikView, Zilliant, AWS
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services moved Nexeo Plastics' EMEA users from Salesforce Classic to Lightning, upgraded its CloudCraze B2B portal toward Salesforce B2B Commerce, re-pointed integrations to new instances after the company's separation, and improved its SAP-connected pricing tools. The original case study reported 50% faster deal turnaround and 30% revenue growth.
Nexeo Plastics is a global distributor of plastics and thermoplastic resins with business users across EMEA, the US and China. Techila Global Services, a Salesforce Summit Partner, ran projects, enhancements and support for its Salesforce org. CloudCraze is the B2B commerce product Salesforce acquired in 2018 and now sells as Salesforce B2B Commerce (Salesforce product page, read 10 November 2026). Source: original Techila case study (published 2 March 2024, archived copy).
At a glance
- Scope
- Lightning migration (EMEA pilot), B2B portal upgrade, integration cut-over, pricing algorithm, ongoing support
- Original case study
- Published 2 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
Nexeo's users were spread across EMEA, the US and China on Salesforce Classic, its B2B portal ran on CloudCraze 4.8, and the business had just separated from its former parent, so every system and integration needed its own instance. Marketing data access, guest-user security changes and a deprecated Flash component added risk.
The org ran on Salesforce Classic, which was not scaling for a global user base.
After separating from its former parent, Nexeo needed its own instances of every system and integration.
Marketing users could not record, audit and manage market data consistently because of access issues.
Salesforce's Summer '20 change to guest-user access put the public B2B portal at risk.
The B2B portal still ran on CloudCraze 4.8.
Nexeo's own pricing tools (Nexprice and a target price calculator) needed better calculation logic.
A Flash-based component in the org was about to be deprecated.
The solution
Techila sorted the backlog into projects, enhancements and support tickets. EMEA moved to Lightning first as a pilot, integrations were re-pointed to Nexeo's new instances, the B2B portal was patched and upgraded, and a new SAP-connected pricing algorithm was built for Nexeo's own pricing tools.
Moved EMEA to Lightning as the pilot: rebuilt Visualforce pages for Lightning, migrated Attachments to Files, added quick actions, Lightning record pages and a utility bar.
Ran "Project Eagle" to move every inbound and outbound Salesforce integration to Nexeo's new instances, and moved the B2B portal to a new domain and certificates.
Built a market intelligence object with permission-set access, so only authorized users can add or edit data.
Installed the CloudCraze guest-user patch, tightened sharing on custom guest-facing code and planned the upgrade from 4.8 to 4.12 for coupons, address picklists, analytics and a reorder widget.
Designed and implemented a new SAP-connected calculation algorithm for the pricing tools.
Replaced the Flash dependency with a workaround that kept the feature working.
Salesforce products used
Results
As reported in the original March 2024 case study: deal turnaround cut by 50%, revenue up 30%, escalations down 40%, EMEA Lightning users 20% more productive and about 260 hours a week saved on tracking data across systems.
cut in turnaround time on every deal
revenue growth
lower escalation rate
better performance for EMEA Lightning users
hours a week saved on tracking data across systems
End-to-end visibility of each transaction after the SAP integration update
Related reading
- Salesforce B2B Commerce implementation: Techila's Commerce Cloud practice.
Related services
How Techila delivers this for your team
Commerce Cloud and B2B Commerce
B2B storefronts, CloudCraze upgrades and ERP-connected pricing.
See the service→Manufacturing
Salesforce for manufacturers and distributors: accounts, pricing, dealers and service.
See the service→Salesforce integration
SAP and other ERP integrations, cut-overs and new-instance migrations.
See the service→Managed support
Ongoing enhancements and support tickets for a live global org.
See the service→FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
A Lightning migration piloted with EMEA users, a cut-over of all integrations to Nexeo's new instances, a patch and upgrade plan for the CloudCraze B2B portal, a new SAP-connected pricing algorithm and ongoing support.
Salesforce acquired CloudCraze in 2018 and sells it as Salesforce B2B Commerce, part of Commerce Cloud. Techila still supports teams on the original CloudCraze package and helps them move to the current product; see Commerce Cloud services.
SAP, Marketing Cloud, QlikView, Zilliant, Connixiom and AWS, as listed in the original case study.
The figures (50% faster deal turnaround, 30% revenue growth, 40% fewer escalations, 20% better EMEA user performance and 260 hours a week saved) are as reported in the original March 2024 case study. Techila has not re-measured them since.
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