Salesforce Marketing Cloud
Consultants and Implementation
Choose the right Marketing Cloud product, then set up journeys, segments, consent and reporting on the same data as your sales and service teams.
Bring your current org or your requirements, and we'll talk through scope and next steps.
A Salesforce Marketing Cloud consultant helps a business choose, set up and run Salesforce's marketing products: Marketing Cloud Next, Marketing Cloud Engagement (formerly ExactTarget) or Account Engagement (formerly Pardot). The work covers data and segments, journeys, email and messaging, consent, forms, connecting sales data and reporting, then training marketers to run it.
The practice
Marketing Cloud with a Summit Partner
Techila Global Services is a Salesforce Summit Partner. Our Marketing Cloud consultants help you pick the right product, then build the data, segments, journeys, consent and reporting, and connect marketing to Sales Cloud and Service Cloud so campaigns use the same customer record. We also take over existing Marketing Cloud accounts that need tidying or extending.
Marketo Salesforce integration
What Salesforce Marketing Cloud is and how its products differ
What is the difference between Marketing Cloud Next, Engagement and Account Engagement?
Salesforce uses Marketing Cloud as the brand for all its marketing products, new and classic. It describes Marketing Cloud Next as the flagship next-generation product, built natively on the Salesforce platform with AI, Data 360 and Agentforce at its core. Marketing Cloud Engagement was formerly ExactTarget, and Marketing Cloud Account Engagement was formerly Pardot.
Salesforce says existing Account Engagement and Engagement customers can add the Marketing Cloud Next capabilities alongside their current setup, through Account Engagement+ and Engagement+, without switching platforms.
| Product | Price (USD) | For | What Salesforce lists |
|---|---|---|---|
| Marketing Cloud Next Growth Edition | $1,500 per org per month, billed annually | New customers | Campaign Agent agentic content, multi-channel journeys, forms and landing pages, consent management, campaign attribution reporting |
| Marketing Cloud Next Advanced Edition | $3,250 per org per month, billed annually | New customers | Everything in Growth plus agentic campaigns, conversational email, RCS, SMS and WhatsApp, custom automation events, AI engagement scoring |
| Account Engagement+ | $1,250 per org per month, billed annually | Existing customers | Includes Marketing Cloud Growth or Advanced; lead nurturing and scoring; B2B marketing analytics |
| Engagement+ | $2,000 per org per month, billed annually | Existing customers | Includes Marketing Cloud Growth or Advanced; email and mobile messaging; journey orchestration |
What does each Marketing Cloud edition cost per org?
- Account Engagement+$1,250
- Next Growth Edition$1,500
- Engagement+$2,000
- Next Advanced Edition$3,250
Salesforce also lists add-ons, including Salesforce Personalization at $8,000 and Loyalty Management at $20,000 per org per month, and says to contact an account representative for exact pricing and packaging.
What does a Salesforce Marketing Cloud consultant do?
The job is to turn a marketing plan into a working setup, and to keep it working. On a typical engagement, a consultant:
- Chooses the product and edition from your channels, audience size, B2B or B2C model and the tools you already own.
- Designs the data. Which customer fields, events and consent records marketing needs, and where each one comes from.
- Builds segments and journeys for welcome, nurture, re-engagement and transactional messages.
- Sets up sending: domains, templates, forms and landing pages, preference centers and consent.
- Connects sales and service data so marketing sees opportunities and cases, and sales sees engagement.
- Sets up reporting on campaign performance and attribution, then trains your marketers to run it.
If Marketing Cloud is part of a wider rollout, see Salesforce implementation services. Running HubSpot next to Salesforce? See HubSpot Salesforce integration.
When do you need a Marketing Cloud consultant?
Most teams bring one in at three points: when they choose and set up Marketing Cloud for the first time, when they move from Engagement or Account Engagement towards Marketing Cloud Next, and when an existing account has grown hard to manage, with duplicate data extensions, journeys nobody owns or consent that does not match the CRM.
If your team already has a skilled Marketing Cloud admin, a consultant can still help with a single piece of work, such as a data design or an integration, rather than the whole setup.
To discuss your marketing setup, book a discovery call.
What does a Marketing Cloud consultant cost?
Two costs add up: the Marketing Cloud edition, priced per org above, and the consulting work. No one publishes a Marketing Cloud-only consulting rate that we can verify, so the table shows the published hourly rates for Salesforce consulting in general. They are third-party figures, not Techila prices.
| Provider | Published rate | Source | Note |
|---|---|---|---|
| Consulting partner, senior consultant (US and Western Europe) | $200 to $350 per hour | Savvycom, updated 13 October 2026 | Vendor estimate with no stated method. |
| Consulting partner, architect (US and Western Europe) | $350 to $500 per hour | Savvycom, updated 13 October 2026 | Vendor estimate with no stated method. |
| Onshore certified partner (guideline) | $100 to $250 per hour | Codleo, dated 1 October 2026 | Partner guideline with no stated method. |
| Freelancer (guideline) | $50 to $150 per hour | Codleo, dated 1 October 2026 | Partner guideline with no stated method. |
The total depends on the number of channels, the data and consent design, and how many journeys you launch first. See what Salesforce consulting costs for pricing models and quote red flags, and Salesforce developer hourly rates for rates by seniority and region.
Planning a Marketing Cloud rollout, rebuild or second phase? Talk through your scope with a Marketing Cloud architect.
Talk to a Marketing Cloud architectCapabilities
What can Techila's Marketing Cloud consultants do?
The work covers the product choice, the data underneath and the journeys on top, plus the link to sales and service.
Delivery process
How does a Techila Marketing Cloud engagement run?
Four phases, each ending with something you can check. Durations are set in the first phase, from your scope.
Proof
Recent programs.
All case studies →Want to see how a similar program would run in your org?
Discuss a similar programFAQ
Marketing Cloud consultant questions.
What marketers ask before they hire Marketing Cloud help.
Salesforce describes Marketing Cloud as a complete marketing platform for personalizing engagement across the customer lifecycle. It is the brand for all Salesforce's marketing products, with Marketing Cloud Next as the next-generation product.
On 10 November 2026 Salesforce listed Marketing Cloud Next Growth Edition at $1,500 and Advanced Edition at $3,250 per org per month, billed annually. Existing customers can add Account Engagement+ at $1,250 or Engagement+ at $2,000 per org per month.
Pardot is now Marketing Cloud Account Engagement, Salesforce's B2B marketing automation product within the Marketing Cloud brand. ExactTarget is now Marketing Cloud Engagement.
Salesforce says no switch is needed: Account Engagement and Engagement customers can add Marketing Cloud Next capabilities alongside their current setup through Account Engagement+ or Engagement+.
Chooses the product, designs the data and consent, builds segments and journeys, sets up sending and reporting, connects marketing to your CRM and trains your team. Some engagements cover one piece, such as a data design or an integration.
Summit is a consulting tier in Salesforce's partner program. In March 2026 Salesforce announced a program with two consulting tiers, Summit and Select, and 28 core competencies in place of 170 older distinctions, with success measured by customer results such as CSAT, specializations and certifications. Techila's AppExchange listing shows the Summit tier.
Sources
Last reviewed:
- Salesforce, Marketing Cloud (read 10 November 2026)
- Salesforce, Marketing pricing (read 10 November 2026)
- Savvycom, Salesforce implementation cost guide (updated 13 October 2026)
- Codleo, Salesforce implementation cost (dated 1 October 2026)
- Salesforce AppExchange, Techila Global Services consulting listing (read 10 November 2026)
- Salesforce News, Rewarding value through the new Salesforce partner program (2 March 2026)
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