Salesforce Commerce Cloud is essentially a cloud-based platform that allows you to create personalized, unique, and unified buying experiences for your customers. By unifying buying experiences, it implies offering a seamless buying journey to your customers across an array of channels, be it web, mobile, social media, or stores.
Commerce Cloud is no less than a boon for e-commerce. It has considerably improved the manner in which your online buyers interact with you at every stage of their buying journey. Once you have created your portal and added products you wish to sell, this platform helps you in handling all the business processes that follow in an automated and efficient manner.
Depending on the functionality, there are two major components of the Commerce Cloud – Demandware and CloudCraze. Demandware is a cloud-based and unified e-commerce platform loaded with personalized Artificial Intelligence, mobile customization, and order management facilities. This platform is ideal for businesses following the B2C model for transactions.
CloudCraze is a recently acquired platform that facilitates recording, storing, tracking, and analyzing of valuable data by enterprises for handling their e-commerce activities. This platform is ideal for businesses following the B2B model for transactions and cannot be used as a standalone service.
What do you need Salesforce Commerce Cloud?
Over time, business enterprises are switching to online platforms, partially if not completely, for undertaking their processes. Moreover, the certainty of online stores is higher than that of physical stores whose business can be affected by them shutting down.
However, handling an e-commerce venture comes with its own challenges. Right from choosing the products to sell and designing the website to handling payments and looking after the logistics, an online seller needs to make several considerations to run their venture successfully. It is also important to ensure that the customers are offered a unified buying experience across multiple platforms.
These issues can be solved by availing Salesforce e-commerce services in the form of the Commerce Cloud. Once you get the platform implemented, you will not only be able to handle your business processes well but also your CRM activities. The issue of handling customer database remains irrespective of the physicality of a business venture. With the renowned services of Salesforce, you will also be able to store, process, track, and analyze valuable customers through the platform of Salesforce Commerce Cloud.