Published 3 Mar 2024 · Last reviewed 11 Nov 2026
Rath
Salesforce B2B Commerce with subscriptions for the UK store
25% ROI increase from bringing store and CRM data into one place, as reported in 2024
Client
Rath
Salesforce products
B2B Commerce, Sales Cloud
Integration
ERP, Stripe (subscriptions), BACS
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services built Rath a Salesforce B2B Commerce storefront for its Memco UK business that puts commerce and CRM in one system, sells subscription products, accepts BACS payments and connects to the ERP for orders and tracking. Stores for other countries followed. The original case study reported a 25% ROI increase.
Rath needed a business-to-business store for its Memco UK operation. Techila Global Services, a Salesforce Summit Partner, built the UK storefront on Salesforce B2B Commerce (Salesforce product page, read 10 November 2026) and then stores for other countries. Source: original Techila case study (published 3 March 2024, archived copy).
At a glance
- Scope
- B2B storefront, subscription products, BACS payment, contract notifications, ERP integration
- Original case study
- Published 3 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
Rath was managing separate systems for its e-commerce store and its CRM. Buyers needed to purchase subscription products online, and UK buyers needed to pay by BACS direct debit.
Separate systems for the e-commerce store and CRM.
Buyers could not purchase subscription-based products on the storefront.
UK buyers needed to pay by BACS direct debit.
The solution
Techila built a Salesforce B2B Commerce storefront styled to Rath's guidelines, set up products and product variations for new versions, added subscription purchasing with a subscription detail page, BACS payment on orders, contract notifications and an ERP integration for orders and tracking.
Built a Salesforce B2B Commerce storefront in Experience Builder, matched to Rath's style guide, with catalogs, entitlement policies and buyer users.
Set up products so buyers can purchase what they need, with product variations for new versions of the same product.
Added subscription purchasing through Stripe, with a subscription detail page for buyers.
Added BACS direct debit so payment attaches to the order.
Sent email notifications to the buyer and sales rep when a contract is created or renewed.
Integrated the ERP to manage orders and tracking information.
Salesforce products used
Results
As reported in the original March 2024 case study, Rath saw a 25% ROI increase because store and CRM data now sit in one place, removing manual syncing effort and errors. Buyers can purchase subscriptions online, and stores for other countries were built on the same model.
ROI increase from bringing all data into one place
Subscription products purchasable on the storefront
Stores for other countries designed and built on the same model
Related reading
- Salesforce B2B Commerce implementation: Techila's Commerce Cloud practice.
Related services
How Techila delivers this for your team
FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
A Salesforce B2B Commerce storefront for Rath's Memco UK business with subscription products, BACS payment, contract notifications and an ERP integration, followed by stores for other countries.
Yes. In this project subscriptions were purchased on the storefront through a Stripe integration, with a subscription detail page for buyers.
As reported in the original March 2024 case study, a 25% ROI increase, because store and CRM data came into one place and manual syncing stopped.
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