You must be aware of the fact that Salesforce is arguably the most popular and successful business CRM software that has garnered its services to varied business organizations. It helps your marketing team in gathering, recording, storing, segregating and assessing useful customer data and manages your database in the best possible manner, along with giving suitable feedback and suggestions.
In order to enhance their platform and provide more services to their users than they are already providing, Salesforce often collaborated with third party applications and integrates with them. This makes their users make the most of both the platforms and avail unparalleled services by them.
One of such third party entities that Salesforce has integrated with is Twilio. This integration makes the best use of both the platforms in order to enhance the communication pertaining to their client organization. Salesforce Twilio is a platform that is mainly dedicated to facilitate the users in sending and receiving varied SMS within as well as outside Salesforce. A component called Twilio Connector also helps you make inbound and outbound calls from the platform of Salesforce.
Twilio is cloud based software that is designed to provide effective and productive communication solutions to business organisations, irrespective of the industry they belong to the scale in which they operate. It also offers you an enhanced online platform that helps your business house make the best use of its features that gives a little helping hand in growing bigger. It helps you make adequate assessments of the channels of communication you are using and zero in on the best one you can use for communicating with your precious customers. The best thing about the platform is that it makes you choose the communication channel that is the most suitable for the customers you are catering you, helping you provide personalized services to them.
Telecom sector is often overlooked when it comes to marketing communications. Twilio Salesforce tries to rejuvenate the essence of the telecom sector and helps you make the most effective use of the same by providing you the best and the most effective features. As Twilio and Salesforce merge, the users can get the best of both telecom and web worlds, further integrating, automating and personalizing the way they had been conducting business communication.
Salesforce Twilio integration has led to Twilio helping its users by allowing their users the facility of texting from Salesforce and providing other relevant and effective features of Salesforce on its cloud. On the other hand, Salesforce helps its users by a brilliant integration of voice and messaging communication tools configured on the web.
Building Personal Relationships
You must know that Salesforce functions with the primary objective of providing personalised services to the customers. By integrating with Twilio, they are taking this objective a step further by services provided by Twilio for Salesforce. SMS can be one of the most personalised ways of building healthy relationships with your customers.ransformations, use data filtering, and making sure that all your data sets are synchronized across both platforms.
This platform would help you scan through your customer database and identify the customers you need to communicate with and the way you should communicate with them. It would give you a list of customers who have complained regarding certain aspects of your product or your business as a whole.
These customers require immediate remedies and you can inform them about your acknowledgement through a suitable SMS. The platform would notify you of the queries certain customers have been asking regarding a feature of your product or service. These customers can be reached out with a satisfactory answer through a well-crafted SMS.
Twilio Salesforce would identify the leads that need to be nurtured and the need to communicate with them in order to reel them in. This would help you make the decision to send these leads an SMS that contains a highly persuasive message, add a textible reference to the same and make provision regarding a call-to-action they can follow in order to interact with your company. This would allow you to create and send personalised messages to your customers which would make them feel special.
Such communication makes a customer feel they are given an edge over others and you can therefore expect a positive response from them. Moreover, a personalised approach always increases the chances of customers being added to your list of loyalists!
Adding Messaging Features To Salesforce
The Salesforce Twilio integration would help you in adding certain advanced messaging tools to your Salesforce platform. This would further enhance the Salesforce SMS and MMS features you used previously and integrate certain Salesforce platforms and tools such as Lightning into your SMS marketing campaigns.
You can also use certain simple drag-and-drop tools in order to improve the way you manage your workflow and communicate within your organization, owing to the genius interface provided by Salesforce.
Aiding Conversational Messaging
Conversational messaging is extremely important for an organization, be it in order to converse with your team or with your customers. Salesforce Twilio would allow you to use Twilio tools of conversational messaging in order to approach your contacts, personal accounts or qualified leads and engage into productive conversations with the same.
Use Apex For Twilio
There is no limit to which you can program Twilio and customise its features according to your convenience. You can use the API platform of Twilio using Apex and build the components and tools that you require for undergoing the most effective communication with your customers.
Undergo Global Interactions
With businesses getting digitised and advanced technologies being introduced in the market at a lightning speed, almost every market has become global.
There is no geographical limit to which you should restrain your business transactions. Twilio is a platform that is used from small companies to giant enterprises across the globe.
This integration would allow you to reach out to the users that are situated across the globe and communicate with them, hoping to expand your business.
It does not take more than twenty minutes to get Salesforce Integrated with Twilio. All you need to do is install the application and add the credentials of your Twilio account.
The application would automatically mould according to your Salesforce environment, saving you of any complications, mess-ups or training needed to function with the integrated platform.
Salesforce Twilio helps you in making your marketing activities more wholesome.
It helps you in almost every marketing aspect. Salesforce would manage your customer data, assess the same, help you ascertain what communication is needed for which customer, and give
relevant information to Twilio, which would later help you get in touch with the concerned party and communicate with them in a personalised and effective manner. Get this integration done and forget all the marketing hassles you might face in dealing with your customers!
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