Our Services

Hire a certified expert today on

Salesforce B2B Commerce Cloud

Why Choose A Separate Platform For B2B Transactions?

One of the most common questions asked by clients is regarding the need for a separate CRM platform for B2B transactions while there already is a B2C platform taking care of similar business processes.

For any business adopting the B2B model, especially in the e-commerce sector, it is important to differentiate between the CRM methodologies used in B2B and B2C platforms. When you are dealing with the end customers, your channel, tone, and purpose of business communication is considerably different than dealing with other businesses.

B2B communication is much more precise and professional as compared to B2C communication. As your CRM platform also handles your interaction with the customers, having a common platform for B2C and B2B activities are likely to cause confusion. 

Also, the volume of sales and the types of products are different in both models. While a B2C seller would deal in smaller quantities of products, a B2B seller would need to keep a track of fairly large volumes of bigger and heavier products. For instance, as a B2B commerce user, you may place a bulk order for stocking up multiple retail stores with the products you want to sell or a single order for heavy factory equipment from your supplier. Such transactions require separate handling of CRM to ensure the smooth functioning of your business.

The platform of Salesforce CloudCraze is an ideal combination of e-commerce and business CRM. At Techila Global Services, you can avail of an array of features of the platform that would help you automate your business and increase its overall functionality.

One of the most sought after features of CloudCraze is the personalized user experience it provides. As compared to the end customers, each of the businesses you deal with has specific needs and preferences.

The platform would help you in interacting with your contacts based on the individual requirements with the help of tools dedicated to modifying site designs, creating new pages, and adjusting product search rules based on your clients.

CloudCraze facilitates smooth and systematic order management. Based on the clients and products you are dealing with, you can configure the complexity of the order management feature of the platform. As this feature posts all your order actions on a regular basis, it drives your checkout processes and provides you with key business data.

• Provision for authenticated sites with logins for every visitor
• Shopping carts having the capacity of holding thousands of Stock Keeping Units (SKUs) per order based on your requirements
• The option of 2-click orders for increasing the speed and ease of large and frequent orders
• Multiple custom themes for customer storefronts, giving a unique look and feel to each of your Accounts
• Enterprise e-commerce facilities
• The strong and efficient pricing engine
• Provision for personalized content management
• Seamless mobile customization
• Integrated infrastructure in sync with Salesforce CRM
• Multi-currency, multi-language and multi-site approach
• Multiple custom product catalogs sorted by your Accounts for dealing with exclusive products or a subset of your products
• Provision for negotiated or contract pricing that can be adopted by a specific Account or customer segment
• Provision for multiple delivery dates and delivery locations through complex shipping functionality
• Multiple payment types such as purchase order, Automated Clearing House (ACH), credit cards, etc.