Why Choose A Separate Platform For B2B Transactions?
One of the most common questions asked by clients is regarding the need for a separate
for B2B transactions while there already is a B2C platform taking care of similar business
For any business adopting the B2B model, especially in the e-commerce sector, it is
differentiate between the CRM methodologies used in B2B and B2C platforms. When you are dealing with
the end customers, your channel, tone, and purpose of business communication is considerably
different than dealing with other businesses.
B2B communication is much more precise and professional as compared to B2C communication. As your
platform also handles your interaction with the customers, having a common platform for B2C and B2B
activities are likely to cause confusion.
Also, the volume of sales and the types of products are different in both models. While a B2C seller
would deal in smaller quantities of products, a B2B seller would need to keep a track of fairly
large volumes of bigger and heavier products. For instance, as a B2B
commerce user, you may place a
bulk order for stocking up multiple retail stores with the products you want to sell or a single
order for heavy factory equipment from your supplier. Such transactions require separate handling of
CRM to ensure the smooth functioning of your business.
What Is Salesforce Cloudcraze?
Salesforce B2B Commerce Cloud, commonly known as CloudCraze, is essentially a branch of Salesforce
Commerce Cloud that helps businesses following the B2B marketing approach in recording, storing,
tracking and analysing valuable data. It facilitates an array of e-commerce activities you undertake
with your business customers.
This platform came into being when Salesforce acquired CloudCraze, a robust e-commerce tool for B2B
transactions. The software is typically designed for businesses that deal with larger and more
complex purchases. If your contact database is not big enough but your sales volume is high,
Salesforce B2B services are ideal for your enterprise.