Key Features Of Salesforce B2C Commerce Cloud
Through our services, we ensure that you are offered all the features of Salesforce
Demandware that suit your requirements. Depending on the scale of your operations, the products you
deal with in the profile of your target customers, the platform features can be tailored
Storefront Design Tools
The platform of this B2C Commerce Cloud offers you advanced and easy-to-use tools and standard
templates (with customizing options) that help you design the overall look of your storefront and
improve the user experience of your customers.
Provision for Product Visualisation
This feature allows you to manage the display of your products on your website for your customers.
You can add 3D images, animations, and videos to display your products in the best possible manner.
Demandware allows you to personalize the experience of your customers by only displaying the right
products to the right customers, based on their previous buying activities and data stored within
the CRM. The platform also offers you tools that facilitate cross-selling, up-selling, promoting,
guided selling, and recommending products to your customers.
Provision for Discounts and Promotions
The platform comes with the provision to allow administrators to set up personalized discounts and
promotions on specific pages on your e-commerce website. You can also choose to add time-based
discounts a provision for adding coupon code as a promotional tool.
Demandware allows you to have a provision for allowing your customers to post product reviews and
displaying them with the concerned products. You can also choose to integrate with appropriate
review syndication software to incorporate the most recent reviews for each of your products.
You can use a variety of on-page and off-page SEO tools to improve your ranking on the search engine
results pages (SERPs) and increase the traffic for your storefronts.
Product Content Management and Configuration
The platform provides you with the ability to add or remove products from the display and update
content regarding them, such as pricing, description, etc. It also allows you to have a provision on
your site that lets your customers configure product attributes such as color, size, and other
Provision for Product Search and Filtering
Salesforce Demandware allows you to have a provision for your customers to search specific products
on the website through efficient site-wide search, product filtering, sorting, and faceted
navigation on all the pages.
Sale of Intangible Products
Apart from selling products that can be touched and felt, you can also sell intangible products on
your storefronts, such as subscriptions, downloads, free trials, perpetual licensing, etc.
You can optimize the checkout process of your customers by including components like advanced
shopping carts, Single Click checkout, order summary, receipts, and many more. You can also have
optimized shipping options based on the delivery time and price of the selected products.