Mulesoft Salesforce Integration

There are several integrated activities that are performed in a business organization on a daily basis, out of which the activities concerned with the department of marketing are arguably the most diverse and complicated to be performed.

Be it coming up with ideas and suggestions for communication garnered for the purposed of letting the world out there know about your products and persuading your target market to make purchases, gathering information about customer that might be interested in your business, making sure that a group of customers is actually willing to make purchases, going through the entire elaborate process of making sales and generating revenue and also making sure you are there for your customers round the clock if they need follow-ups or any other such services, the marketing team in an organization is always on their toes.

As there are several varied marketing functions performed in a business enterprise and the business environment is constantly getting more competitive and technologically advanced, it is inevitable for the business houses to turn to enhanced and automated business software. This software make the work of your marketing team way easier owing to their high-tech services, automated approach, increased accuracy and the ability to give productive feedback on certain activities.

Salesforce has always been the software business people have turned to in order to simplify their marketing and sales in particular. It is all-encompassing highly efficient CRM software that takes care of your customer database in a secure and advances manner.

With Muleforce Salesforce coming into the picture, the platform has boasted the best mix of Mulesoft’s Anypoint and Salesforce’s Integration Cloud which has helped the business enterprises to surface their precious data, no matter where it is stored (on-premise or cloud). This has also helped both the platforms in enhancing their customer services and providing more personalization to their customers across several channels of communication and varied platforms.

Salesforce Mulesoft would also ensure that the speed with which your operations are carried out is increased many-folds and the use of your database is done to its fullest to provide even better services to your customers.

Salesforce provides its third party collaborators with an array of highly enhanced and efficient tools that they can use in order to add to their operational efficiency. The most preferred of these tools are platforms are cloud-based and are built with Platform as a Service (PaaS) module such as Force.com.

A major advantage of these tools is the fact that when Salesforce and Mulesoft are integrated, the tools provided by the former to the latter do not need to be coded manually. Though there is low customization as there is no scope for manual coding, the tools ultimately make the collaborator’s work easier and their services quicker.

One of the major platforms through which Salesforce provides its tools, most of which are pre-built applications to Mulesoft is that of AppExchange. Most of these features are very creative and are built with innovative out-of-the-box ideas that help the collaborator apply the same in their systems.

Force.com is the platform offered by Salesforce to Mulesoft that allows the latter to build new applications they deem necessary on their software and integrate Salesforce on their platform through the platform’s APIs. This platform also allows the collaborators to customize the Salesforce applications according to their convenience and offer personalized services to their customers.