Published 1 Mar 2024 · Last reviewed 11 Nov 2026
Naturopathica
From Shopify to Salesforce B2B Commerce with loyalty and promotions
Revenue doubled in the first month and buyer retention rose 30%, as reported in 2024
Client
Naturopathica
Salesforce products
B2B Commerce, Sales Cloud
Integration
Sage, Avalara, Barrett (fulfillment)
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services moved Naturopathica's wholesale store from Shopify to Salesforce B2B Commerce, with Sage, Avalara and fulfillment integrations and custom loyalty, promotions and tester-product features. As reported in the original case study, revenue doubled in the first month after launch and buyer retention rose 30%.
Naturopathica is a US beauty and wellness brand that sells to business buyers. Techila Global Services, a Salesforce Summit Partner, replaced a consumer-oriented Shopify store with Salesforce B2B Commerce (Salesforce product page, read 10 November 2026), so CRM and store run in one system. Source: original Techila case study (published 1 March 2024, archived copy).
At a glance
- Scope
- Shopify to B2B Commerce migration, three integrations, custom loyalty, promotions and tester products
- Original case study
- Published 1 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
Naturopathica ran separate systems for CRM, its store, pricing, shipping and tax. Its Shopify store was not built for business buyers, product data was copied by hand from Sage, shipments were coordinated manually with its fulfillment provider, and loyalty, promotions and samples could not be run the way the business wanted.
Separate systems for CRM, the commerce site, pricing, shipping and fulfillment, and tax.
The Shopify store was not built for business buyers, which hurt customer retention.
Product data was updated by hand from Sage, causing delays and errors.
Shipments and fulfillment were coordinated manually with Barrett, the fulfillment provider.
The legacy store could not support the loyalty and promotion plans the business designed.
Samples tied to loyalty and SKUs ordered were hard to track.
Checkout for shipping, tax and payment was not personalized for each buyer.
The solution
Techila built a B2B Commerce store from the brand's Figma designs, integrated Sage for products, pricing and orders, Barrett for fulfillment and Avalara for tax, and built custom Lightning Web Components for loyalty credits, promotions and tester products. Legacy data from every system was migrated into Salesforce.
Built the B2B storefront in Experience Builder to match the Figma designs, with catalogs, entitlement policies, quantity rules and buyer users.
Integrated Sage to sync products, pricing and orders, and Barrett for fulfillment updates.
Connected Avalara for product-specific tax at checkout, including CBD products.
Built custom Lightning Web Components for loyalty credits earned by account tier, cart-level promotions and tester or sample products on the product page.
Personalized checkout with shipping rates and tax by customer tier, and product variations to sell the same product at different prices.
Migrated legacy data from all previous systems into Salesforce.
Salesforce products used
Results
As reported in the original March 2024 case study: revenue doubled in the first month after the new store launched, and the loyalty and promotions module lifted buyer retention by 30%. Orders for every buyer on an account are now in one place.
revenue in the first month after the new storefront launched
higher buyer retention from the loyalty and promotions module
One view of orders for every buyer on the same account
Loyalty, promotions and testers shown together on the cart page, supporting repeat orders
Related reading
- Salesforce B2B Commerce implementation: Techila's Commerce Cloud practice.
Related services
How Techila delivers this for your team
Commerce Cloud and B2B Commerce
B2B storefronts and migrations from Shopify and other platforms.
See the service→Retail and consumer goods
Salesforce for brands selling to wholesale, professional and retail buyers.
See the service→Salesforce integration
ERP, tax and fulfillment integrations for commerce.
See the service→FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
Its Shopify store was not built for business buyers and ran apart from the CRM. B2B Commerce puts the store and CRM in one system with account-based catalogs, pricing and checkout.
Sage for products, pricing and orders, Barrett for shipping and fulfillment, and Avalara for product-specific tax calculation at checkout.
Loyalty credits earned by account tier, a promotions module on the cart page and tester or sample products on product pages, all built as Lightning Web Components.
As reported in the original March 2024 case study, revenue doubled in the first month after launch and buyer retention rose 30%.
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