Published 3 Mar 2024 · Last reviewed 11 Nov 2026
Winebow
Salesforce B2B Commerce store for a wine and spirits distributor
Revenue up 30% after launch and buyer retention up 40%, as reported in 2024
Client
Winebow
Salesforce products
B2B Commerce, Sales Cloud
Integration
Apprise, Pocket Advantage (POS)
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services launched a Salesforce B2B Commerce store for Winebow, a US wine and spirits company, synced with its Apprise product system and Pocket Advantage point of sale. Buyers order by the case, the bottle or the size. The original case study reported 30% revenue growth and 40% higher buyer retention.
Winebow sells wine and spirits to trade buyers in the United States. Techila Global Services, a Salesforce Summit Partner, built its storefront on Salesforce B2B Commerce, the Commerce Cloud product for business buyers (Salesforce product page, read 10 November 2026), so store and CRM share the same records. Source: original Techila case study (published 3 March 2024, archived copy).
At a glance
- Scope
- B2B storefront, product variations, Apprise and POS integration, CRM reporting
- Original case study
- Published 3 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
Winebow's team keyed product data from Apprise and order data from its Pocket Advantage point of sale into the CRM and the commerce site by hand. The store could not sell the same wine by the case, the bottle and the size, and with no product recommendations, buyer retention suffered.
Product data was updated by hand from Apprise, a third-party system, into the commerce website.
Orders from the Pocket Advantage point of sale were added to the CRM and the website manually.
The same product had to be sold by the case and by the bottle, each with its own SKU and price.
With no product recommendations, buyer retention was low.
Decisions relied on combining several data sets that were still not fully accurate.
The solution
Techila built the store on the Salesforce B2B Commerce template, wrote custom sync logic for Apprise products and Pocket Advantage orders, set up product variations for cases, single bottles and bottle sizes at different prices, and added related-product and best-seller components plus CRM reports and dashboards.
Built the storefront on the Salesforce B2B Commerce template, on Lightning Experience and core Salesforce objects, so it stays in sync with the CRM.
Wrote custom logic to sync Apprise products into B2B Commerce.
Integrated the Pocket Advantage POS to bring in orders and their products.
Configured product variations for cases, single bottles and different bottle sizes at different prices.
Built custom Lightning Web Components for product descriptions, stock status and related products, plus best sellers.
Set up the cart with purchase order and credit-term options, cash on delivery as the default, and CRM reports, dashboards and list views.
Salesforce products used
Results
As reported in the original March 2024 case study: revenue rose 30% after the B2B store launched, buyer retention rose 40% thanks to product recommendations, and manual re-keying of product and order data between systems stopped.
revenue increase after the B2B store launch
higher buyer retention from product recommendations
No more manual entry of product and order data across systems
Dashboards built on one set of accurate data for business decisions
Related reading
- Salesforce B2B Commerce implementation: Techila's Commerce Cloud practice.
Related services
How Techila delivers this for your team
Commerce Cloud and B2B Commerce
B2B storefronts connected to the ERP, inventory and pricing systems you already run.
See the service→Retail and consumer goods
Salesforce for brands, distributors and retailers selling to trade and consumers.
See the service→Salesforce integration
Product, order and POS integrations with Salesforce.
See the service→FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
A Salesforce B2B Commerce store connected to Winebow's CRM, with custom integrations to Apprise for products and Pocket Advantage for point-of-sale orders, product variations for cases and bottles, recommendation components and CRM dashboards.
Through B2B Commerce product variations: each product has variations for a case, a single bottle and different bottle sizes, each with its own price.
As reported in the original March 2024 case study, revenue rose 30% after the B2B store launched and buyer retention rose 40% because of product recommendations.
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