Published 15 Mar 2024 · Last reviewed 11 Nov 2026
US oilfield rigs and equipment dealer
Website inventory and lead pipeline on Salesforce
Search traffic tripled within six months and leads grew 10% in each of the first six months, as reported in 2024
Client
US oilfield rigs and equipment dealer
Industry
Manufacturing
Salesforce products
Sales Cloud
Integration
Website (inventory and lead sync)
Delivered by
Techila Global Services, Salesforce Summit Partner
A US oilfield rigs and equipment dealer replaced an outdated website with a new search-optimized, mobile-friendly site connected to Salesforce, delivered with a web agency partner. Equipment for sale is managed in Salesforce and synced to the website, and every lead is tracked in pipeline dashboards. Search traffic tripled within six months.
The client is a US oilfield rigs and capital equipment dealer selling worldwide. The program was delivered with a web agency partner, which designed the new website and runs monthly search marketing; Sales Cloud manages the equipment catalog, leads and pipeline. Results below belong to the combined website, search and Salesforce program. Source: original Techila case study, published 15 March 2024 (archived copy reviewed 11 November 2026). The client name is withheld pending permission.
At a glance
- Scope
- Website redesign and search marketing (partner), Salesforce inventory sync, pipeline reports and dashboards
- Original case study
- Published 15 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner, with a web agency partner
The challenge
The dealer's website used outdated technology, was hard to update and did not draw the traffic needed to grow leads and hit monthly sales targets. More leads would also mean more opportunities to manage.
The website ran on outdated technology and was hard to update on time.
The site did not attract the search traffic needed to grow leads and hit monthly sales goals.
A rise in leads needed a system to manage the extra sales opportunities.
The solution
The web agency partner designed a new search-optimized, mobile-responsive website the team can update in-house. The site is integrated with Salesforce, so equipment for sale is managed in Salesforce and synced to the website, and leads flow into custom pipeline reports and dashboards.
New search-optimized, mobile-responsive website, designed by the web agency partner and editable in-house.
Website integrated with Salesforce so activity is tracked and equipment listings sync instantly.
Equipment for sale managed in Salesforce.
Custom pipeline reports and dashboards for sales trends and website performance.
Monthly search marketing program, run by the partner, to keep content fresh.
Salesforce products used
Results
As reported in the original March 2024 case study, internet search traffic tripled within six months, sales leads grew 10% in each of the first six months, and all sales opportunities are tracked in Salesforce with custom pipeline reports and dashboards.
internet search traffic within six months
growth in sales leads in each of the first six months
All sales opportunities tracked in Salesforce with custom pipeline reports and dashboards
Equipment listings managed in Salesforce and synced to the website
Related reading
- Sales Cloud implementation: Techila's Sales Cloud practice.
Related services
How Techila delivers this for your team
FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
Equipment for sale is managed in Salesforce and synced to the website as it changes, and website leads and activity are tracked in Salesforce with pipeline reports and dashboards.
A web agency partner designed the website and runs monthly search marketing. The Salesforce side covers the equipment catalog, lead tracking and pipeline reporting.
As reported in the original March 2024 case study, search traffic tripled within six months and sales leads grew 10% in each of the first six months. These belong to the combined website, search and Salesforce program.
Techila names clients on its website only with their permission. This case study will name the client once that is confirmed.
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