Published 1 Mar 2024 · Last reviewed 11 Nov 2026
Global industrial equipment reseller
Website quote requests and inventory on Salesforce
Search traffic up 150% and sales leads doubled within six months, as reported in 2024
Client
Global industrial equipment reseller
Industry
Manufacturing
Salesforce products
Sales Cloud
Integration
Website (inventory, quote requests and leads)
Delivered by
Techila Global Services, Salesforce Summit Partner
A global industrial equipment reseller replaced its website with a modern, searchable site connected to Salesforce, delivered with a web agency partner. Equipment for sale is managed in Salesforce and synced to the site, quote requests flow straight into Salesforce, and the pipeline is tracked in dashboards. Search traffic grew 150% within six months.
The client is a global industrial equipment reseller specializing in the sale of equipment assets. The program was delivered with a web agency partner, which redesigned the website and runs monthly search marketing; Sales Cloud manages listings, quote requests and the growing pipeline. Results below belong to the combined program. Source: original Techila case study, published 1 March 2024 (archived copy reviewed 11 November 2026). The client name is withheld pending permission.
At a glance
- Scope
- Website redesign and search marketing (partner), Salesforce implementation, product and lead integration
- Original case study
- Published 1 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner, with a web agency partner
The challenge
The reseller's website did not reach the buyers who benefit most from its equipment, so sales could not scale. Inventory updates on the site were slow, and a growing pipeline of opportunities needed proper management.
The website did not reach the audiences who benefit most from the company's equipment.
Inventory updates on the website were slow to make.
The company needed more internet leads and a way to manage a growing sales pipeline.
The solution
The web agency partner redesigned the website so buyers can search and filter every item by their criteria. Salesforce was implemented to manage the pipeline, equipment listings are managed in Salesforce and synced to the site, and quote requests from the site go straight into Salesforce.
Website refresh and redesign by the web agency partner, with search and filters for every item.
Monthly search engine marketing program, run by the partner.
Salesforce implementation to manage the growing pipeline.
Product and sales lead integration between the website and Salesforce, including quote requests.
Salesforce products used
Results
As reported in the original March 2024 case study, internet search traffic grew 150% within six months and sales leads doubled over the same period. Every sales opportunity is tracked in Salesforce with custom pipeline reports and dashboards.
growth in internet search traffic within six months
sales leads over the same six months
All sales opportunities tracked in Salesforce with custom pipeline reports and dashboards
Equipment listings managed in Salesforce and synced to the website
Related reading
- Sales Cloud implementation: Techila's Sales Cloud practice.
Related services
How Techila delivers this for your team
FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
The quote request form on the website is integrated with Salesforce, so each request creates a record the sales team works in the pipeline.
A web agency partner redesigned the website and runs monthly search marketing. Salesforce manages the equipment listings, leads, quote requests and pipeline reporting.
As reported in the original March 2024 case study, search traffic grew 150% within six months and sales leads doubled over the same period, from the combined website, search and Salesforce program.
Techila names clients on its website only with their permission. This case study will name the client once that is confirmed.
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