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CASE STUDY · Wine Industry

Sonarys Co-Brands Pvt Ltd

Industry

Wine Industry

Client

Sonarys Co-Brands Pvt Ltd

Integration

Implementing Wine Distribution Management System. Tally & Outlook.

Products Used

Sales Cloud

Sonarys Co-Brands Pvt Ltd

Sonarys has become a notable player in the Indian wine industry. The company takes pride in its extensive portfolio, which includes a variety of premium wine brands designed to cater to diverse palates and preferences.

01

The Brief

11 challenges

01

Team used Excel spreadsheets for sales management.

02

Effectively managing the transition of leads through the sales pipeline.

03

Converting leads into accounts, contacts, and opportunities was cumbersome and prone to errors.

04

Maintaining clean data was hard due to duplicate records, confusing.

05

Handling the complexity of multiple discounts for different customers.

06

It was difficult for agents to apply discounts easily and accurately.

07

An automated system for tracking opportunities and line items was missing.

08

Inventory was managed on the Tally platform, and quotes were shared manually.

09

Tracking transactions with end customers was not feasible.

10

Unable to manage multiple price books for different regions.

11

No real-time reports or dashboards were available.

02

The Approach

Solution

01

Lead Management modules capture leads from the website, email, and live chat in a single system.

02

Potential leads are converted into accounts with opportunities; non-potential leads are revisited by the sales team.

03

The system integrates with Tally to transfer customer and product data.

04

A framework allows agents to set discount rules based on sales volume.

05

Discount calculations are automated to minimize manual errors.

06

Separate price books are created for each region to support local pricing strategies.

07

Pricing data from Tally is regularly validated and updated.

08

Quotes are generated based on selected products and price books, shared with customers for tracking and negotiation.

09

An order functionality tracks and manages material orders and order line items.

10

Reporting and dashboards provide real-time insights into lead capture and sales activities.

11

Activity management collects communication details at the lead, account, and opportunity levels.

03

Stack & Tools

Sales Cloud

04

Impact

Easy access to customer data for quicker customer turnaround times.

Streamlined sales processes with accurate data representation.

Offers a comprehensive 360° view of the customer journey for improved management.

Customized pricing strategies that boost customer satisfaction.

Increased sales through incentivized pricing approaches.

Improved pricing strategies tailored to market conditions.

Reduces sales cycle time.

Minimizes manual efforts for the sales team and system users.

Boosted sales performance through accurate product pricing.

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