Recruiting CRM
on Salesforce, with Techila ATS

A recruiting CRM (candidate or client relationship management) tracks people over time. It holds talent pools, past conversations and client relationships, and it matters most before a job opens and between openings. An applicant tracking system (ATS) tracks applications to a specific job, from screening to offer.

Salesforce's own definition, on its CRM for recruiters page, is a system that gives staffing and recruiting firms a way to manage their client and talent interactions. The table shows where each tool does its work.

Most teams need both. Running them as two systems means two logins, two candidate records and an integration to keep in sync. Running both on Salesforce means one record.

Yes. Salesforce sells a CRM for recruiters for staffing and recruiting firms. Its page, read on 11 November 2026, describes connecting clients, sellers, talent and recruiters, searching for candidates and matching them to jobs, and AI agents in Agentforce that engage candidates, recommend jobs, screen and schedule interviews. It is assembled from Sales Cloud, Service Cloud, Marketing Cloud, Data 360, Tableau, Slack and Agentforce.

What Salesforce does not give you as standard objects is the recruiting data model. Trailhead's project "Build a data model for a recruiting app" shows the do-it-yourself route: custom objects such as Job Application, Interviewer and Review, with fields for ratings and a Recommend for Hire checkbox. Salesforce's applicant tracking guided tour shows what a finished build can do: screening questions, interview feedback captured on the application, offers routed for approval and time-to-fill reporting.

So the decision is not whether Salesforce can be a recruiting CRM. It is whether you build the recruiting layer yourself or start from an app that already has it, such as Techila ATS.

A recruiting agency runs two businesses at once: it sells to clients and it places candidates. A CRM for recruiting agencies has to cover both sides, and the work between them. This is where each need sits on Salesforce.

Duplicate handling follows Trailhead's duplicate management module: matching rules define what counts as a duplicate, and duplicate rules decide whether users are warned or blocked. Salesforce ships standard matching rules for business accounts, contacts, leads and person accounts; candidate records need their own rule. For the integration work, see Salesforce integration services.

Four routes come up in almost every evaluation. The right one depends less on features than on where the rest of your business data already lives.

Not sure which route fits? Salesforce consulting services start with a fit check of your org and process before anything is built.

Techila ATS is Techila's applicant tracking system built on Salesforce. Because it runs in your Salesforce org, the candidate side and the client side share one database, one set of users and one reporting layer. Goldtech is one of the companies that recruit with Techila ATS.

Two parts: Salesforce licenses, which you buy from Salesforce, and the recruiting app and setup. Salesforce's CRM for recruiters page says its CRM solutions start at $25 per user per month with Starter Suite for small staffing businesses. The current Sales Cloud list prices are below.

Prices are from Salesforce's Sales Cloud pricing page, which says they are for information only and subject to change. Planning AI agents for candidate screening or scheduling? See Agentforce services; Techila has delivered 15+ Agentforce programs.

Most teams arrive with candidates in a spreadsheet, a standalone tool or both. The move follows the same order every time, and each step is checked before the next one starts.

1. Export and inventory. Pull candidates, clients, contacts, open roles and activity history from the current tools.
2. Clean and deduplicate. Merge repeated candidates and contacts, and set matching and duplicate rules so new duplicates are caught at entry.
3. Map fields. Match old fields to Salesforce and Techila ATS fields, and decide which history is worth keeping.
4. Load and test in a sandbox. Recruiters run real searches and hires against the loaded data before production.
5. Cut over and train. Freeze the old tool, run a final delta load and train recruiters and hiring managers on the new records.

Need extra Salesforce hands for the build? See Salesforce staff augmentation, or talk to us about an install plan.

What is a recruiting CRM? A recruiting CRM is software that stores candidate and client relationships in one database, so recruiters can build talent pools, keep in touch with candidates between openings, and manage the clients they hire for. It tracks people over time, not only applications to one job.

Is a recruiting CRM the same as an ATS? No. An applicant tracking system manages applications to a specific job: screening, interviews, offers and hiring stages. A recruiting CRM manages long-term relationships with candidates and, for agencies, with clients. Most teams need both, which is why Techila ATS runs inside Salesforce, next to the CRM.

What is the best CRM for recruiting agencies? The one that holds both sides of the business. A recruiting agency sells to clients and places candidates, so it needs accounts, contacts and job orders as well as candidate records. If the agency already runs sales or finance on Salesforce, a Salesforce-based recruiting CRM keeps that data in one org.

Does Salesforce have a recruiting CRM? Salesforce markets a CRM for recruiters for staffing and recruiting firms, built from Sales Cloud, Service Cloud, Marketing Cloud, Agentforce and other products. Recruiting-specific records such as job applications and interviews are added with custom objects or an app such as Techila ATS.

How much does recruiting CRM software cost on Salesforce? Salesforce lists Starter Suite at $25 per user per month, billed monthly or annually, and Pro Suite at $100 per user per month, billed annually (Sales Cloud pricing, read 11 November 2026). Techila ATS is priced on request, based on users, setup and integrations.

Can Techila ATS connect to job boards and email? Yes, through integration. Techila's Salesforce integration services connect the ATS to job boards, HR systems and email, so candidate data arrives in Salesforce instead of being re-keyed. What is connected is agreed in the install plan.