Published 3 Mar 2024 · Last reviewed 11 Nov 2026
Motion Plus
Fixing B2B Commerce promotions and winning back repeat orders
Long-running promotion code issue resolved without rebuilding the promotions feature, as reported in 2024
Client
Motion Plus
Salesforce products
B2B Commerce, Account Engagement, Sales Cloud
Integration
Account Engagement (formerly Pardot)
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services fixed a long-running promotion code issue on Motion Plus's CloudCraze B2B store, extended its promotions, and added quick ordering, post-fulfillment ratings and reviews, and real-time stock status. Automated Account Engagement (formerly Pardot) emails now follow up on past orders and abandoned carts to bring buyers back.
Motion Plus is a US electronics business that sells through a B2B store built on CloudCraze, the product Salesforce acquired in 2018 and now sells as Salesforce B2B Commerce (Salesforce product page, read 10 November 2026). Techila Global Services, a Salesforce Summit Partner, fixed and extended the existing store instead of rebuilding it, and connected Marketing Cloud Account Engagement for re-engagement. Source: original Techila case study (published 3 March 2024, archived copy).
At a glance
- Scope
- Promotions fix and extension, quick order, ratings and reviews, stock status, Account Engagement emails
- Original case study
- Published 3 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
Promotion codes did not work on Motion Plus's custom product pages, and the standard CloudCraze promotions were not flexible enough. Buyers who knew exactly what they wanted had no fast way to order, stock status was only visible after ordering, there were no ratings or reviews, and reorders and abandoned carts were not followed up.
Promotion discount codes did not work on the custom product detail page.
The business needed more flexible promotions than standard CloudCraze provides.
Buyers who knew exactly which products they wanted had no quick way to order.
There were no customer ratings or reviews for products or orders.
Buyers could not see whether an item was in stock until after placing the order.
Reorders were missed and carts were abandoned, with no marketing to win buyers back.
The solution
Techila built a workaround so promotion codes work on the custom product pages, extended the standard CloudCraze classes for more flexible promotions, added a mini cart for ordering by SKU or name, ratings and reviews after fulfillment, a real-time stock status feature, and automated Account Engagement emails based on order history and abandoned carts.
Built a workaround so promotion codes work on the custom product detail page.
Extended the standard CloudCraze package classes to support more flexible promotions.
Added a mini cart where buyers enter a SKU or product name and quantity and check out directly.
Added ratings and reviews for fulfilled orders through a custom page.
Built a custom inventory feature that shows in-stock or out-of-stock status in real time.
Set up automated Account Engagement (formerly Pardot) emails from order history and abandoned carts.
Salesforce products used
Results
As reported in the original March 2024 case study, the outcomes were qualitative: the promotion code issue was resolved, which helped keep customers; Motion Plus began receiving feedback on fulfillment and products; it avoided rebuilding its promotions feature; and Account Engagement campaigns used live traffic and past orders to drive repeat orders.
Long-running promotion code issue resolved, helping retain customers
Feedback on order fulfillment and products now collected for business decisions
Existing promotions fixed with less effort than a full rebuild
Account Engagement campaigns driving repeat orders from past orders and site traffic
Related reading
- CloudCraze and B2B Commerce support: Techila's Commerce Cloud practice.
Related services
How Techila delivers this for your team
Commerce Cloud and B2B Commerce
Fixes, upgrades and extensions for CloudCraze and B2B Commerce stores.
See the service→Marketing Cloud
Account Engagement and Marketing Cloud for B2B nurture and re-engagement.
See the service→Retail and consumer goods
Salesforce for brands and distributors selling to business buyers.
See the service→FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
It fixed promotion codes on custom product pages, extended CloudCraze promotions, and added a quick-order mini cart, ratings and reviews, real-time stock status and automated Account Engagement emails.
Salesforce renamed Pardot to Marketing Cloud Account Engagement. The original case study used the old name; this page uses the current one.
No. The March 2024 case study reported qualitative outcomes only, such as resolving the promotion code issue and driving repeat orders, so this page shows no metrics.
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