Customer Relationship Management (CRM)
In order to manage your customers in the most effective way, you must make provisions for Customer Relationship Management (CRM). This practice deals with taking catering to your customers right from the beginning. It involves using the customer database you possess in performing crucial marketing activities such as letting potential customers know about your business, encouraging them to buy your products, keeping a track of who might be interested in buying your products, making sure who wants to buy your products, making provisions to conduct efficient sales, closing the sale and carrying out effective after-sale services.
For all these services to be performed, you require to make the best use of the customer database. You cannot go ahead with your marketing, and especially sales if you cannot optimize the precious customer database you have created. However, creating this database is an immensely tedious and time-consuming task. There are thousands of people (or even more!) that you need to approach and keep a track of their activities.
In the older days, the marketing team in a business enterprise used traditional and physical ways of keeping a record of their customers. They had to maintain hand-written and then printed or types of records of their customers and various activities they perform. However, the change in the business environment and the advent of technology resulted in a boom in the market. This led to businesses expanding beyond their traditional limits, ultimately leading to them catering to customers that were varied and greater in number.
In this scenario, it became increasingly difficult in handling CRM through traditional customer databases. Owing to the business needs coupled with technological advancements, certain companies
started coming up with software that would automate the work of the sales team in recording and handling customer data. These CRM software platforms came in as a boon to businesses and they took on to them immediately. Such software would not only computerize the data management but also provided automation in several other important activities, saving enough time and money for business houses.
Of all the software platforms invented in the market, Salesforce is the one that has always been in the talks. Immediately after its launch two decades ago, it took a large share of the CRM market and has been consistently ruling the same. The business automation it brought and analytical services it provided helped successful businesses in optimizing their business and the failing ones revive their fortune!
For a really long time, Salesforce CRM kept the look and feel of their software more or less the same. However, a major change was made in 2015 when they introduced a new user interface, Salesforce Lightning. This was a highly modernized ad user-friendly interface that added to the already efficient Salesforce features.
Salesforce Lightning brought a lot of automation in the field of business CRM. it allowed the businesses to record their customer data and took care of all the major processes post that.
It scans through the data in your system, arranges your leads according to their responses, allows you to make a separate sales pipeline for the leads that are not responsive, makes though analysis
of your activities, matches them with the opportunities and gives productive feedback on how your sales team has been performing and what changes you need to make in order to achieve greater targets.
Lightning also came with an artificial intelligence component called Einstein. This component scans your data and the activities you perform and makes valid predictions about the way your customers are likely to behave in the future. This has helped several businesses to make better plans and set greater goals.
However, though Salesforce Lightning has been really effective in its functioning, it has always faced the challenge of user adoption. As the majority of the organizations have been using the classic version of Salesforce, the users often find it difficult to adapt to a newer interface. If you are facing the same challenge in your organization, don’t hesitate to approach your Salesforce Consultant or look up Lightning Components Developer guide to get good knowledge as to how the software works. Also, conduct thorough training of your sales team and let them slowly have a hands-on experience with Salesforce Lightning. This would help you and your team to not just understand Lightning, but use its components and features to an optimum level.
Lightning Web Components
As mentioned earlier, Salesforce Lightning comes with enhanced, highly modernized and highly automated components that help the businesses in managing their CRM in the best way possible. The use of Lightning Components has evolved over a period of time.
After a few years of using the basic Lightning Components, Salesforce has come up with advanced Lightning Web Components (LWC) 2018 onwards. Lightning Web Components Salesforce is an advanced model for programming Lightning Components. These components can exist effectively among the older components (Aura programming model) and elevate the web standards that were set already high since the incorporation of Salesforce Lightning.
LWC Salesforce is a form of Salesforce implementation that is designed for the relatively modern breed of lighter frameworks that are built on relevant web standards. It enhances and makes the best use of custom elements, various templates, decorators, shadow DOM, varied modules and other modern language constructs that are available in ECMAScript 7 and more advanced versions.
The core objective of a Lightning Web Component is to form an additional layer of exclusive and highly efficient services over and above the already existing ones offered by Salesforce. These components are briefly segregated as follows:
Base Lightning Components – These are the components that comprise a set of more than 70 user interface components that are built in the form of custom elements.
Lightning Data Service – These are the components and tools that provide the user with exclusive access to the data and metadata used by Salesforce, along with allowing them to perform activities such as data synchronization and data caching.
User Interface API – This is the component that serves as a connection between the Base Lightning Components and Lightning Meta Data, syncing them in an effective manner, thereby making provisions for higher productivity.
Can Lightning Web Components And Aura Components Co-exist?
One of the major questions that users have is pertaining to the fact of the possibility of new Lightning Web Components existing effectively along with the older Aura Components. In order to answer the question, you need to understand the two major ways in which users can now build Lightning Components:
Aura Components – This is the classic Lightning model that involved enhances its own model and the templates it is comprised of, along with the model that deals with modular development programming.
Lightning Web Components – These are the components that are built to add an additional layer of exclusive services and tools above the classic web standards breakthroughs that were prevalent in the previous years, namely Shadow DOM, custom elements, web components and more such components.
However, it is advisable to have a look at a reliable Lightning Components Developer Guide before developing the platform for your business.
Now, coming to the question of co-existence, you should know that Lightning Web Components and Aura Components can exist with each other without hampering any system’s operation. The manner and possibilities of their co-existence on your system are listed briefly here:
Both Aura and Lightning Web Components can exist together on the same page of the concerned user interface.
Aura Components also have provisions to include some or all Lightning Web Components.
Certain basic Lightning components are shared by both Aura and Lightning Web Components. This is because the basic Lightning Components are already implemented and incorporated in the platform of Lightning Web Components.
Certain underlying services such as User Interface API and Lightning Data Service are common in both Aura Components and Lightning Web Components, making sure there are no clashes in the system resulting due to different components.
If you are a developer, you can rest assured by the fact that you can easily build Lightning Web Components while you are using the Aura Model and its components. Your Aura Components will not be affected by the same. Both these components can work in sync with each other and your system will run as smoothly as it had been running before you got Lightning Web Components installed.
However, you can think of transferring some or all of your Aura Components to Lightning Web Components over a period of time in order to avoid any confusion of complications arising with the user while managing both the components simultaneously. While doing so, it is advisable not to shift all the components at once and start with the ones that would be benefitted the most by the performance of Lightning Web Components. Also, make sure you have enough Lightning Component Reference before you start with the migration, and get enough knowledge of the working of Lightning Web Components on Trailhead. Nevertheless, if you are new to Lightning and are getting a platform installed in your system for the first time, it is advisable to choose Lightning Web Components as it has all the services and tools provided by Aura Components while it is not the other way around.
What Are The Benefits Of Lightning web Components?
Are Lightning Web Components Faster?
The Lightning Web Components certainly make Salesforce Lightning much faster than it earlier used to be. Users have reported an increase in the speed of their systems, initially owing to the Lightning User Interface and now due to the installation of Lightning Web Components.
Lightning Web Components have not only made Salesforce Lightning work faster but has also added to the speed in which Aura Components function. As mentioned earlier, both these platforms can exist in a single system and as most of the Lightning Component Library now falls under the purview of Lightning Web Components, leading to an increase in the speed of all the components installed in a system that is using Salesforce Lightning.