Salesforce web-to-lead
forms
Capture leads and inquiries from your website straight into Salesforce, and start the follow-up as soon as a form is sent.
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A Salesforce web-to-lead form turns a website form submission into a Salesforce lead. Salesforce's own Web-to-Lead generates HTML for your site and creates up to 500 leads a day. Techila's Salesforce Web Form app creates and manages web forms connected to Salesforce, syncs submissions as they arrive and triggers follow-ups, notifications and lead assignment.
The practice
Web forms that start the sales process
Salesforce Web Form is a Techila app for creating and managing web forms that feed Salesforce. Lead and inquiry data from your website reaches Salesforce as it is submitted, and each submission can start a workflow. It is for marketing and sales teams that want fewer manual steps between a website visit and a sales call.
How does Salesforce's Web-to-Lead work, and what are its limits?
In Setup you choose the lead fields, Salesforce generates HTML code, and your webmaster adds it to your website. Salesforce Help says Web-to-Lead creates up to 500 leads a day and has reCAPTCHA switched on by default to block spam. When the limit is reached, the default lead creator receives an email with the captured details instead of a new lead.
| Question | Salesforce Web-to-Lead | Salesforce Web Form app |
|---|---|---|
| How the form is built | Generated HTML, pasted into your site | Forms created and managed with the app |
| Daily limit | 500 leads a day; more needs Customer Support | Ask us for your volume |
| Editions | Essentials, Group, Professional, Enterprise, Performance, Unlimited, Developer | Ask us for your edition |
| Spam protection | reCAPTCHA on by default | Ask us for your setup |
| After a submission | Your lead assignment and automation rules | Follow-ups, notifications and lead assignment triggered by the form |
Using WordPress? See the WordPress Salesforce app.
What happens when someone submits a form?
The app connects the form to Salesforce, so the lead and the next step arrive together.
From website form to sales follow-up
- Visitor submits the formA lead or inquiry on your website.
- Data reaches SalesforceSynced as the form is submitted.
- Workflow startsNotifications, follow-ups and lead assignment.
- Team follows upFrom the lead record in Salesforce.
Capabilities
What does Salesforce Web Form do?
Each capability ships as part of the managed package and is configured to your process.
Delivery process
How do you get started?
We don't run a program past a gate it hasn't earned. Each phase ends with a board-visible artifact — not a status deck.
FAQ
Salesforce web-to-lead questions.
What teams ask before they put a Salesforce form on their site.
Salesforce Help says the daily limit is 500 Web-to-Lead requests. Above it, the default lead creator receives an email with the captured information, and companies that need more must contact Customer Support.
In Setup, open Web-to-Lead, choose the lead fields, and Salesforce generates HTML code. Your webmaster adds that code to your website. reCAPTCHA is on by default.
Forms created and managed with the app, data synced on submission, and workflows such as notifications, follow-ups and lead assignment triggered by each form.
We did not find an AppExchange listing for it when this page was reviewed. Ask us how it is installed for your site.
Pricing is on request. It depends on your Salesforce edition, the number of users and how much setup your workflows need. Contact Techila for a quote.
Sources
Last reviewed:
- Salesforce Help, Generate leads from your website with Web-to-Lead (read 10 November 2026)
- Salesforce Help, What if my company reaches the limit for web-generated leads? (read 10 November 2026)
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