Securing payments is arguably the most important aspect of conducting sales. Once you have made all the efforts in persuading the customer and delivering the product/service to the, receiving the payment brings you to the end of closing a sales deal.
However, in the age of digitization, the process of receiving payments should be given special attention. Though digital payments have made fund transfer faster than ever, there are high chances of unauthorized access and failure of payment. There are several efficient payment gateways in the market that allow the customers to make secure payments to the sellers by adding necessary financial details.
An average business organization has to make and receive a number of payments on a daily basis. Especially if you are an e-commerce
company, it is important to keep a track of all the customer payments you received. As a business organization, if you choose to receive and make payments through the platforms of multiple payment gateways, keeping a track of all the transactions can get a little messy. There are multiple payments coming in from multiple sources and it becomes tedious for your sales and accounting department to organize these receipts in order to make periodic reports.
To get rid of these issues, it is recommended to use the Salesforce payment gateway by integrating Salesforce with the payment gateway of your preference. This would provide a centralized approach to the process of receiving payments through the chosen cyber payment gateway. This integration would allow you to accept all the major credit cards through which you are likely to receive payments. However, the biggest advantage of integrating payment gateways with Salesforce is the fact that it would automatically record all the transactions into the CRM database. If you receive payment from a lead that is stored in the system and is already nurtured by your team, the transaction would automatically link the payment to the concerned lead. This helps in organizing the manner in which you receive your payments.
Integration of Salesforce with payment gateways would also leverage Salesforce credit card processing. Once you integrate a payment processing platform with Salesforce, it would accept all card payments the business’ local currency. Moreover, this integration would allow you to load all your accounts on a single payment gateway account. Simply put, using the platform of the Salesforce payment gateway would act as a funnel to direct all your payments on to a centralized platform.