Salesforce With Twilio

Twilio, a cloud-based team communications software enables the best communicating solutions for different size of businesses. It provides numerous ways of growth for your business through the online platform. It is the best CRM tool that empowers you to enhance the scalability of your organization and you can single out the best communication channel that fits best for your customers.

Twilio helps your businesses to lead towards changing the way telecom performs and leading towards best features in the telecom sector. The services we provide of Twilio Salesforce integration also helps in an efficient method of telecommunication and web services merging. Twilio provides effective Salesforce features in the cloud and our developers have a knack for integrating voice and messaging communications inside the web.

Communication is the key to a successful business organization. Even if you have highly ethical work environment and the quality of your products or services is top-notch, you cannot really survive in the market for long if you fall short in effective communication.

There are several types of communication you have to undergo as a business enterprise. You need to communicate with your suppliers regarding the products they supply to you. You need to communicate with your partners and collaborators in order to make important partnership decisions. You need to communicate within the organization in order to ensure smooth and effective function of every department. You need to communicate with the legal entities if you need to undergo a legal procedure.

 You need to communicate with the public in general to identify your potential customers.

 You need to communicate with your potential customers in order to encourage them to purchase you product.

 You need to communicate with your customers in order to make final sales to them.

 You need to communicate with your customers in response to the complaints or queries they have regarding your product.

 You need to communicate with the customers that are no longer interacting with you with the intention of reeling them back in.

 You need to communicate with your customers to provide them with after-sale services.

If your business functions in the service providing sector, you cannot function without communication at every step of your business. Also, it is important to make sure that customer communication is carried out in the most precise manner and at the right time. You can lose your customer if you spoil this communication. If you send forth an advertisement of a restaurant specialising in varied meat to a customer that is vegetarian, there are high chances you spoil your relationship with them. Also, if you tend to send a promotional message to a customer just when he has had a terrible fight with their spouse, you will have to bear the brunt of it all. It is therefore very important for the marketing team to gauge several parameters before initiating any sort of communication with their customer.

There are several platforms that are used by marketers in order to communicate with their customers, some of the being mentioned here:

As mentioned above, SMS marketing is the form of marketing where businesses use the platform of mobile phones by sending and receiving relevant SMS for fulfilling several marketing purposes.

Just like email marketing, SMS can be used by a business in order to:

 Let the customers and potential customers know about the existence of a product sold by a business

 Receiving complaints and queries from the customers

 Persuading the customers to make purchases

 Informing the customers regarding an offer or scheme that a marketer has come up with

 Wishing the customers on special occasions such as birthdays, anniversaries or festivals

 Giving them receipts of the transactions they made with the business house

All these facilities has given rise to SMS marketing, which are now also handled by efficient software primarily designed for the purpose of handling a business’ Customer Relationship Management (CRM).

You must be aware of the fact that Salesforce is arguably the most popular and successful business CRM software that has garnered its services to varied business organizations. It helps your marketing team in gathering, recording, storing, segregating and assessing useful customer data and manages your database in the best possible manner, along with giving suitable feedback and suggestions.

In order to enhance their platform and provide more services to their users than they are already providing, Salesforce often collaborated with third party applications and integrates with them. This makes their users make the most of both the platforms and avail unparalleled services by them.

One of such third party entities that Salesforce has integrated with is Twilio. This integration makes the best use of both the platforms in order to enhance the communication pertaining to their client organization. Salesforce Twilio is a platform that is mainly dedicated to facilitate the users in sending and receiving varied SMS within as well as outside Salesforce. A component called Twilio Connector also helps you make inbound and outbound calls from the platform of Salesforce.

Twilio is cloud based software that is designed to provide effective and productive communication solutions to business organisations, irrespective of the industry they belong to the scale in which they operate. It also offers you an enhanced online platform that helps your business house make the best use of its features that gives a little helping hand in growing bigger. It helps you make adequate assessments of the channels of communication you are using and zero in on the best one you can use for communicating with your precious customers. The best thing about the platform is that it makes you choose the communication channel that is the most suitable for the customers you are catering you, helping you provide personalized services to them.

Telecom sector is often overlooked when it comes to marketing communications. Twilio Salesforce tries to rejuvenate the essence of the telecom sector and helps you make the most effective use of the same by providing you the best and the most effective features. As Twilio and Salesforce merge, the users can get the best of both telecom and web worlds, further integrating, automating and personalizing the way they had been conducting business communication.

Salesforce Twilio integration has led to Twilio helping its users by allowing their users the facility of texting from Salesforce and providing other relevant and effective features of Salesforce on its cloud. On the other hand, Salesforce helps its users by a brilliant integration of voice and messaging communication tools configured on the web.