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SupportZendesk's own integrationTickets and accounts

Zendesk
Salesforce integration.

What Zendesk's own Salesforce integration shows and syncs, which plans and editions it needs, and where its limits are.

The Zendesk Salesforce integration is Zendesk's own connector. It shows Zendesk tickets on Salesforce account, contact and lead pages, syncs tickets one way into Salesforce cases, and syncs Salesforce accounts, contacts and leads one way into Zendesk organizations and users. It needs a Zendesk Suite or Support plan and Salesforce API access.

How it works

Is the Zendesk Salesforce sync two-way?

No single flow is two-way. Ticket sync copies Zendesk tickets into Salesforce cases, and data sync copies Salesforce accounts, contacts and leads into Zendesk. Zendesk says changes made in Zendesk are not reflected in Salesforce.

The connector

Support in Zendesk. Context in Salesforce.

Techila Global Services is a Salesforce Summit Partner. We set up Zendesk's Salesforce integration: profiles and permissions, the case record type, field mappings, sync filters and ticket view, and we test them before agents rely on them.

Where you need data the integration does not move, we build and support the extra flows.

Salesforce integration guide

What does Zendesk's Salesforce integration do?

Parts of the Zendesk for Salesforce integration
FeatureDirectionLimits Zendesk lists
Ticket viewZendesk tickets shown on Salesforce account, contact and lead pagesOther users see tickets only if PKCE is enabled on the connected app
Ticket syncZendesk tickets to Salesforce casesAttachments, closed tickets and ticket comments do not sync
Data syncSalesforce accounts to organizations; contacts and leads to usersOne way; one Salesforce org to one Zendesk account; uses Streaming API limits
Salesforce app in ZendeskSalesforce customer data in the ticket sidebarFor agents working in Zendesk

Which way does each Zendesk flow go?

Salesforcevia Zendesk's own integrationZendesk
  • Tickets to cases (from Zendesk to Salesforce)
  • Tickets shown on record pages (from Zendesk to Salesforce)
  • Accounts to organizations (from Salesforce to Zendesk)
  • Contacts and leads to users (from Salesforce to Zendesk)
  • Customer data in the ticket sidebar (from Salesforce to Zendesk)
Shows the direction of each part of Zendesk's Salesforce integration, from Zendesk's help pages (read 10 November 2026). No single flow is two-way.

By default, ticket sync matches Zendesk organization name to Salesforce account name and creates a new account when there is no match. Decide on matching before go-live.

What do you need to connect Zendesk and Salesforce?

  • Zendesk: Suite Team, Growth, Professional, Enterprise or Enterprise Plus, or Support Team, Professional or Enterprise.
  • Salesforce: Performance, Unlimited, Enterprise or Developer Edition, or another edition with API rights, such as Professional with the API add-on.
  • Both admins: a Zendesk Support administrator and a Salesforce administrator. An API-only Salesforce user can't connect it.
  • Streaming API enabled for account, contact and lead data sync.
  • Filters within limits: up to three ALL and three ANY conditions; formula, lookup, long text area and currency fields can't be used.

When do you need more than the native integration?

The native integration suits teams that want agents in each tool to see the other's records. It is not built for full two-way case and ticket sync, attachments, comments or closed-ticket history.

For those, or for a move of support into Salesforce Service Cloud, we design custom flows on Salesforce APIs or middleware. See our Salesforce integration services, Service Cloud services and Salesforce integrations, or book a discovery call.

Architecture

How do Zendesk and Salesforce share data?

Zendesk

Tickets, users, organizations

Zendesk integration

One-way flows each direction

Salesforce

Cases, accounts, contacts, leads

What's included

What does Techila set up for Zendesk and Salesforce?

/01
Profiles before connection
Salesforce profiles set first, since Zendesk says later changes don't apply retroactively.
/02
Ticket to case mapping
Required case fields and picklist values mapped so syncs don't fail.
/03
Account matching
Matching rules that avoid creating unwanted Salesforce accounts.
/04
Data sync filters
Filters that stay within PushTopic limits and streaming volumes.
/05
Ticket view access
PKCE and profile settings so the right users see tickets.

Looking for delivered work? See case studies

FAQ

Frequently asked questions.

What architects ask before commissioning a Techila integration.

Sources

Last reviewed:

  1. Zendesk Help, Connecting your Salesforce organization to Zendesk (read 10 November 2026)
  2. Zendesk Help, Setting up ticket sync from Zendesk to Salesforce (read 10 November 2026)
  3. Zendesk Help, Configuring data sync from Salesforce to Zendesk (read 10 November 2026)

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