One of the most challenging aspects of running a business organisation is managing the complicated customer data. Owing to the huge variety of customers interacting with the business on a daily basis and the ever-increasing number of complex business activities to be carried out, it is becoming almost humanly impossible for businesses to use traditional methods in managing business CRM.
Businesses are therefore turning to automated CRM software platforms for looking after their CRM management. Salesforce has been the most popular and consistent software that provides an array of services to their clients. The platform comes with several unique and automated features, tools and components that help you in storing, processing, assessing and analysing your valuable customer database, making sure you provide personalised services to your customers.
However, using Salesforce CRM is not a cakewalk. You or your team might face certain issues owing to certain complicated features of the platform. In such cases, one cannot afford to bring their business activities to a halt and consult a Salesforce Consultant to assist them in their needs. A Salesforce Consultant offers specialised services to their clients of providing productive solutions regarding Salesforce-related issues.
As the field of digital marketing is getting increasingly popular and Salesforce is being used by businesses pertaining to all scales of operations, Salesforce Consultancy is being looked as a lucrative business opportunity as well. If you are qualified enough to handle issues relating to Salesforce and are well-verse with the software platform, you can choose to start a Salesforce Consulting business, helping your clients in using Salesforce CRM in the best way possible.
However, there are certain questions you need to ask yourself before starting your own Salesforce Consulting Company:
- Do you want to start a business or do a job? – It is important to analyse the pros and cons of starting a Salesforce consultant business as well as doing a job as a Salesforce Consultant. If you have no intention to work under an authority, starting your Salesforce Consultant Company should be an ideal option. On the other hand, if you don’t wish to shoulder responsibilities, you should work as a consultant for a reputed company.
- Do you have enough resources? – Never start your Salesforce Consulting business without planning your resources. Make sure you have ample financial assets as well as able human resources to start the business.
- What methodology would you follow? – Always have a foresight for deciding the most productive and reliable methods you are going to follow for solving issues of your clients and giving them relevant advice.
Ideas for Starting Your Business
Venturing into the market of Salesforce Consultancy is not an easy task as you need to focus on your business skills to diversify as well your technical skills to provide efficient services to your clients. Here are some of the ideas or tips you should consider in order to start your Salesforce Consultant Company:
Find Your Niche In The Market
One of the most important considerations you should make before starting your Salesforce Consulting business is that of defining the section of market you want to cater. This would help you find your niche and allow you to tailor all your future activities in a specific direction. Once you have a target market in mind, such as the media houses or finance companies, you approach your prospects with specific and effective marketing communication.
Stress on Your Business Processes
If you are setting up a Salesforce Consulting business, you will be functioning in the service sector of the industry. The most important consideration to make while providing services is taking care of your processes. You need to make sure all your internal processes are streamlined and in sync with each other. Also, hire the best human resource possible that would take care of all the specific services you are willing to provide to your customers.
Maintain Healthy Relationships
The key to a successful business, especially in the service sector, is to maintain healthy relationships with your clients. In order to provide Salesforce Consultancy, you will constantly have to engage with people on a daily basis and every single employee working in your firm needs to have brilliant inter-personal skills to deal with them effectively. Also, there are high chances of your clients sticking to your services for years at a stretch and you need to make this commitment worth their time by establishing healthy relationships. This will help your clients instil faith in your company and in turn, help it flourish in the market.
Have Flexibility In Structure
Before you set up your Salesforce Consultant Company, make sure you plan a business structure that is not rigid and always have enough provisions for flexibility. The nature of your business will be such that its needs will be changing at a rapid pace and you will have to make certain changes in the way your business functions from time to time. Especially in the initial stage of your business, there are chances of several trial and error situations and if you have a structure that is rigid, you will take considerable amount of time in adapting to the changing needs, losing much of your precious time and money.
Make Optimum Use Of Technology
We live in the times where almost every business activity needs some technological involvement in order to be carried out successfully. Make sure you install the best and most enhanced CRM software platform in your organisation to solve your clients’ issues and give them advice on dealing with Salesforce. You will never be able to give valuable advice to your clients if they are using more advanced technology than the one installed in your company.
Be Inventive In Your Work
Always keep in mind that no matter what services you provide and how many clients you handle daily, there will always be other companies offering the same services. Therefore, it is important to be creative in your approach and be inventive in the services you provide. Come up with out-of-the-box ideas and creative use of the technology in order to provide Salesforce Consultancy to your clients. Inventing new methodology would also give you a first-mover advantage in the market, ultimately helping you attract more customers.
Hire Able Professionals In Your Team
As you will be venturing into the service sector, it is extremely important for you to hire skilled professionals and exerts to take care of all your clients’ needs. Here is the list of professionals that are mandatory for you to hire for your new Salesforce Consultant Company:
- Administrator – You will need them to manage specific Salesforce requirements of your clients.
- Developer – You will need them in order to develop customised and enhanced applications for your clients.
- Implementation Specialist – You will need them in solving issues of your clients regarding implementation of Salesforce tool or platform.
- Knowledge Specialist – They will help your clients in handling internal as well as external operations using Salesforce and solve their issues.
- Creative Solution Provider – You will need them in order to provide you with exclusive and out-of-the-box solution ideas, giving you an edge over your competitors.
“Chitiz Agarwal also known as “Kumar” is a Salesforce.com evangelist and architect who has more than 13 yrs of IT experience. He has worked with big MNCs like Accenture and IBM and now running Techila Global Services from last 7 yrs and grown the company to size of 150+. He has delivered more than 700 projects on Salesforce.com till date and participated from initial requirement understanding to final delivery. His twitter handle is @ChitizAgarwal”