Global industrial equipment reseller boosts internet leads with a new website, SEO services, and streamlines website inventory management with Salesforce integration 


Help Swift streamline their website inventory updates with a new modern and responsive website integrated with Salesforce products, generate more internet leads through SEO services and help manage the growing pipeline of sales opportunities. 

Business Solution

  • Website refresh and redesign 
  • Monthly Search engine marketing program 
  • Salesforce implementation to manage growing pipeline 
  • Products and Sales lead integration between website and Salesforce 


  • Internet search traffic grew 150 percent within six months 
  • Sales leads doubled each of the first six months 
  • All sales opportunities tracked and managed within Salesforce with custom pipeline reports and dashboards. 
  • Products available for sale are easily managed within Salesforce and integrated to website for synchronized updates. 


Swift Equipment Solutions is the global company experts in the sales of equipment assets. Their website wasn’t providing them with the ability to reach those audiences who benefit most from their services and products. This meant that Swift Equipment wasn’t able to scale their sales figures in a vibrant manner.   

Lum.net completely redesigned the Swift Equipment website and gave it a refresh. Using Salesforce, Lum.net integrated Swift Equipment’s products and their sales leads with their brand-new website. All the parts the company sells are displayed online with options that allow the viewer to search and filter according to specific criteria. The quote request functionality is seamlessly integrated with Salesforce to maintain that vital sales loop with their website visitors.  

Swift Equipment reported a growth in their internet search traffic by 150 percent in only six months. This lead to doubling their sales leads during that same time period. Tracking and managing their sales opportunities is intuitive thanks to the custom dashboards and pipeline reports that are available in Salesforce. Within Salesforce, Swift Equipment can easily manage the equipment they have for sale. It’s then integrated with their website via synchronized updates.