Published 3 Mar 2024 · Last reviewed 11 Nov 2026
WD Electronics
Salesforce B2B Commerce with tiered pricing and ERP orders
Client
WD Electronics
Salesforce products
B2B Commerce, Sales Cloud
Integration
ERP (orders and tracking)
Delivered by
Techila Global Services, Salesforce Summit Partner
Techila Global Services built WD Electronics a Salesforce B2B Commerce storefront that replaces separate price books for the store and the CRM. Customers get tier-based discounts, new and renewal products, and old and new versions at different prices, while a custom quote-to-order flow and ERP integration handle orders and tracking.
WD Electronics is a US electronics business selling to trade customers. Techila Global Services, a Salesforce Summit Partner, built its storefront on Salesforce B2B Commerce (Salesforce product page, read 10 November 2026). The original case study described the scope and solution and did not publish results. Source: original Techila case study (published 3 March 2024, archived copy).
At a glance
- Scope
- B2B storefront, tier-based discounts, product versions, quote-to-order, ERP integration
- Results
- Not published in the original case study
- Original case study
- Published 3 March 2024; refreshed 11 November 2026
- Provider
- Techila Global Services · Salesforce Summit Partner
The challenge
WD Electronics was managing multiple price books across its e-commerce store and its CRM. It needed tier-based discounts for different customers and a way to adjust cart items by customer and price book.
Multiple price books had to be maintained for the e-commerce store and for CRM needs.
Customers needed tier-based discounts.
Cart items had to change based on the customer and their price book.
The solution
Techila built a Salesforce B2B Commerce storefront with new and renewal products, product variations for old and new versions at different prices, a custom quote-to-order flow for back-office ordering, contract notifications and an ERP integration for orders and tracking.
Built a Salesforce B2B Commerce storefront customized for WD Electronics' catalog and pricing.
Set up new and renewal products so buyers can purchase what they need.
Configured product variations to sell new and old versions of the same product at different prices.
Built a custom quote-to-order flow and a back-office order process to streamline ordering.
Sent email notifications to the buyer and the sales rep when a contract is created or renewed.
Integrated the ERP to manage orders and tracking information.
Salesforce products used
Related services
How Techila delivers this for your team
Commerce Cloud and B2B Commerce
B2B storefronts with contract pricing, entitlements and ERP integration.
See the service→Retail and consumer goods
Salesforce for brands and distributors selling to trade customers.
See the service→Salesforce integration
ERP order and tracking integrations with Salesforce.
See the service→FAQ
Frequently asked questions.
What buyers ask after reading this Techila case study.
A Salesforce B2B Commerce storefront with tier-based discounts, new and renewal products, product versions at different prices, a custom quote-to-order flow, contract notifications and an ERP integration for orders and tracking.
Buyers see prices and cart items based on their customer tier and price book, so the store and the CRM use the same pricing instead of separate price books.
No. The March 2024 case study described the challenge and solution only, so this page does not show outcome figures.
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