Although there are no standard qualification requirements for the position, here are some of the key criteria that you should focus on for hiring a Pardot Consultant:
2 years’ experience in working on and delivering Salesforce or marketing automation projects
Experience in working on at least 2 successful Pardot implementations
Certification as a Pardot Specialist and/or Consultant
At least 2 years of experience in the realm of B2B marketing (preferably at an agency level)
At least 2 years of experience in working hands-on with the platform of Salesforce Pardot
Skills And Abilities Of A Salesforce Pardot Consultant
Here are some of the major skills and abilities of a Pardot Consultant we help you avail yourself of as you hire the professional:
Expertise in client-side or agency B2B marketing
Distinguished written, verbal, and interactive communication skills
A “can-do” attitude
The spirit of a team player
Ability to mediate with important stakeholders (especially with the marketing professionals on the client side)
Active interest and strong understanding of latest marketing technologies and systems making use of the same
A natural curiosity towards how the latest automated marketing tools work and processes are optimized
Confidence to question inaccuracies and strive to optimize the marketing processes
Ability to communicate effectively with business, technical, and user communities
Ability to easily adapt to changing work environments and handling high volume of workload
Ability to work in both autonomous and collaborative manners
Being self-aware and able to identify and work on their weaknesses
Ability to reinforce their strengths
The ability to map and implement end-to-end marketing campaigns
Paying keen attention to detail being aware of testing every process o be carried out accurately
Ability to think on their feet and making the right decisions
Being well-versed with HTML or CSS to help you create landing pages, forms, and email templates
Being well-versed with Google Analytics, SEO, PPC, and social media marketing to optimize your marketing processes
Experience in working with the Pardot API for integrating third-party systems
Experience in working on marketing automation platforms like Salesforce Marketing Cloud, HubSpot, Marketo, etc.
Active participation in the Salesforce Trailblazer Community
An analytical approach to work
Ability to quickly build rapport with people
A knack for solving problems
Ability to take criticism productively
Being highly organized with the ability to multitask