There are many independent service providers in the market that provide specialized services pertaining to getting your Salesforce integrated with an ideal mass emailing platform. These companies will not only guide you in creating ideal email campaigns but will also help you in setting up a platform that allows you to utilize your Salesforce data for sending efficient mass emails.
It is important to consult a reliable mass email solutions provider for leveraging the platform of Salesforce for the purpose of efficient and wholesome marketing. These service providers will partner with you and help you in developing robust third party collaborations such as forming Salesforce SendGrid integration if you want to sync the email campaigns built on SendGrid with Salesforce. They would also help you in collaborating with applications that help you in improving the functionality of Salesforce, such as undertaking Salesforce Mailgun integration where the users can avail strong APIs that help them in using the data stored on Salesforce CRM for sending, receiving and tracking mass emails in an efficient manner.
However, you need to make sure that the mass email solutions provider is a reliable company and provides services that are in sync with your requirements. Here are some of the key services an ideal mass email solutions provider should offer:
- Undertaking native Salesforce email integration to ensure a seamless user experience
- Providing services regarding sending mass emails to any of the standard or custom objects on the platform of Salesforce
- Helping you track all the opens, spam reports, clicks, bounces and unsubscribed customers for the emails you send
- Helping you leverage the native email templates available on Salesforce
- Helping you create suitable email templates by using convenient drag and drop tools pertaining to the email template builder
- Providing the ease of point-and-click actions through simplified email creation wizard
- Providing you with in-depth metrics and updates on a continuous basis to keep you in the loop
- Helping you in scheduling emails that are to be sent on a specific date to a specific bunch of contacts
- Providing you with competent email deliverability and verification tools that ensure the fact that your emails have successfully reached the recipients
- Helping you in integrating with a platform that can be customized according to your specific business requirements and preferences with the help of developer APIs
- Carrying out the efficient IP address and email authentication to ensure greater and more efficient delivery of mass emails
- Allowing you to send emails from different domains and email addresses
- Integrating with the platform of Salesforce Process Builder to send suitable workflow email alerts and tracking email activities pertaining to any of the standard or custom Salesforce objects
- Providing you with the option of adding an “unsubscribe” link to the mass emails you send to your contacts and keeping the track of the contacts that unsubscribed to the emails
- Using the integration with Salesforce Process Builder for sending suitable Drip campaigns for efficient lead management
- Allowing you to send mass emails to any field belonging to a current object, a parent object or a child object on the platform of Salesforce
If you are certain that a mass email solutions provider is offering you the majority of these services along with other personalized services, you can go ahead with the company to leverage the process of sending mass emails in Salesforce.